Brand Marketing Director – Fashion

Brand Overview

The Client is a fast-growing consumer brand dedicated to delivering premium products and fostering meaningful customer relationships through innovative marketing, compelling brand stories, and exceptional customer experiences.

Role Overview

The Director of Brand Marketing will oversee the creation and execution of integrated brand marketing strategies aimed at boosting awareness, driving demand, and enhancing long-term brand equity. This role involves collaborating with various cross-functional teams including Creative, Digital, PR, Retail, Product, and others to implement cohesive marketing campaigns across multiple channels. The position demands a strategic leader capable of balancing high-level planning with hands-on execution and team management.

Responsibilities

• Develop and lead integrated brand marketing strategies supporting business growth and strengthening brand equity.
• Translate business objectives into omnichannel marketing plans across retail, eCommerce, CRM, social media, PR, wholesale, and other key channels.
• Drive brand awareness through compelling storytelling, partnerships, events, activations, and community-building initiatives.
• Partner with Creative, Digital, PR, Product, and Retail teams to deliver cohesive marketing campaigns across all consumer touchpoints.
• Build and manage the marketing calendar, aligning product launches, campaigns, and channel priorities.
• Lead cross-functional planning to ensure seamless execution and organizational alignment.
• Evaluate new opportunities for brand growth, consumer engagement, and cultural relevance.
• Manage, mentor, and develop members of the Brand Marketing team while fostering collaboration and strategic thinking.
• Define priorities, ownership, and performance expectations to ensure successful delivery of marketing initiatives.
• Monitor campaign performance and optimize strategies to drive measurable brand and business results.

Qualifications

• 7+ years of experience in brand marketing, preferably within fashion, luxury, lifestyle, or consumer brands.
• Proven success in developing integrated marketing strategies that enhance brand awareness, consumer demand, and business growth.
• Strong understanding of brand storytelling, cultural marketing, partnerships, PR, experiential marketing, and community engagement.
• Experience in building omnichannel marketing strategies across retail, eCommerce, CRM, social, PR, and wholesale channels.
• Ability to operate effectively at both strategic and executional levels.
• Strong cross-functional leadership experience working with Creative, Product, Digital, Retail, and PR teams.
• Excellent communication, organizational, project management, and stakeholder management skills.
• Experience in creating scalable marketing processes, planning frameworks, and operational systems.
• Demonstrated success in leading, mentoring, and developing high-performing marketing teams.
• Deep understanding of consumer behavior, market trends, and evolving brand strategy.