Brand Marketing & Communications - Graphic Designer

We need to extract substantive sections: About the role? The posting includes culture description, then description of role: "As a Graphic Designer, you will implement the design and production of marketing materials and special projects for marketing and other departments. Design graphics to be used in proposals, presentations and advertisements. Communicate the marketing strategy through design. Review and revise materials for clarity and visual effect. Edit content for accuracy of information and correctness of presentation. Conduct searches from various internal and external resources including online resources to obtain information about potential products and techniques, as well as collecting visual assets used for marketing collateral. Ensure all materials are reviewed and approved by Compliance before distribution." That's responsibilities. Minimum Requirements: list. Desired Skills: list. Work Environment: description. Benefits: description. Pay/Schedule: not provided, so omit. We need headings: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which sections to include based on content. We have: About the role? Could be a brief intro about role. Could combine culture? Probably "About the role" heading with description of role responsibilities? But we also have separate Responsibilities heading. The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can choose appropriate headings. We have Minimum Requirements (Requirements). Desired Skills (Skills). Work Environment maybe could be under About the role or separate? Could be "Work Environment" but not in list; but we could treat as part of About the role or maybe "Qualifications"? Actually Qualifications could be similar to Requirements. But we have both Minimum Requirements and Desired Skills. Could use "Requirements" for minimum, "Skills" for desired. Could also have "About the role" for role description and culture. We also have Benefits. Thus sections: About the role (includes culture and role overview), Responsibilities (detailed duties), Requirements (minimum), Skills (desired), Benefits. We must not repeat job title as heading. Not include Job ID etc. We must output only HTML fragment. We need to use

• for any list of duties/requirements/benefits, and

  for prose. Thus for each section we need to decide if content is list or prose. Responsibilities: list of duties. So

  • each duty. Minimum Requirements: list of items. So
    • . Desired Skills: list. So
      • . Benefits: list of benefits: insurance, 401k, associate stock purchase program, paid time off, associate banking perks. So
        • . About the role: prose (culture + role overview). So

          . Work Environment: maybe we could incorporate into About the role or separate? Since we have no heading for Work Environment in list, but we could include as part of About the role or maybe as a separate section with heading "Work Environment" but not in the given examples; but instruction says use headings e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings, but says "Use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we could still use other headings but better to stick to those. We could incorporate work environment details into About the role or Responsibilities? Probably About the role includes culture and work environment. Thus we will not create a separate Work Environment heading. Now we need to preserve all substantive information; do not invent or summarize away detail. Must keep all details from the posting. Let's extract details. Culture paragraph: "It starts with our culture ... Common sense has never been common. If it were, the world would be a different place. Things would run smoothly and on time. People would do what they say and say what they do. Everything would be fair, without all the small talk. And banks would only sell you what you need. When a banker looked at a client, they wouldn’t just see a number, they’d see a dad or a mom or a graduate or a business owner. Our Bankers understand the complexities of people’s lives and offer simple solutions. That's the basics of Relationships. Fairness. Simplicity. When you choose our Company, you have an opportunity to make an impact beyond the walls of our buildings. Through our banking relationships, investing, grants, and volunteerism, NBH Bank promotes the growth, revitalization and sustainability of the communities we serve. We believe that these are important elements in building and sustaining a successful organization and a positive, results-driven culture. We strive for all of our associates to feel welcome and empowered at work." Then role description: "As a Graphic Designer, you will implement the design and production of marketing materials and special projects for marketing and other departments. Design graphics to be used in proposals, presentations and advertisements. Communicate the marketing strategy through design. Review and revise materials for clarity and visual effect. Edit content for accuracy of information and correctness of presentation. Conduct searches from various internal and external resources including online resources to obtain information about potential products and techniques, as well as collecting visual assets used for marketing collateral. Ensure all materials are reviewed and approved by Compliance before distribution." That's responsibilities. Minimum Requirements: "This position requires the following educational and/or job experience: 2+ years graphics design experience (print and digital) Adobe Certified Professional Online digital portfolio website Experience with digital design including proficiency in Adobe InDesign, Photoshop and Illustrator. Creativity: Strong graphic style and portfolio Initiative to keep projects moving Ability to take design direction from multiple parties Disciplined work ethic Strong attention to detail Ability to convey messages into illustrations, charts or graphs" We need to keep each bullet as separate

          . The text includes line breaks but we can treat each clause. Desired Skills: "Ideal candidates for this position should possess some or all of the following skills: 5+ years graphics design experience (print and digital) Bachelor’s degree in Visual Communications or Graphic Design Passionate and motivated self-starter Financial services experience Strong work ethic and ability to complete work accurately Strong oral and written communication skills with the ability to clearly and concisely articulate issues. Ability to handle multiple tasks simultaneously Ability to assist with copywriting on smaller projects." Benefits: "In addition to your financial compensation, we also offer a generous benefits package that includes insurance, 401k, an associate stock purchase program, paid time off, associate banking perks." We also have some other sentences about work environment: "We are a culture that believes that people are our greatest asset and are at the heart of everything we do. We take pride in bringing clarity and simplicity to our associates (employees) and clients. Our decisions are made efficiently, fairly, and locally. Our success is directly tied to the communities we serve. It is equally important for us to look through the lens of our applicants and associates to identify their individual needs. As such, we want to share the following: We are committed to our core value of meritocracy and supporting our associates in growing within their role When completing certain tasks, an associate may need to be able to grasp, push, pull, lift, bend, raise and hold hands and arms overhead. An associate must be able to work overtime to the extent necessary (typically no more than 5%). Must be able to travel – estimated 5% of the time." We need to preserve this info. Where to place? Could be part of About the role or maybe a separate section "Work Environment". Since not in examples but we could still use heading "Work Environment". The instruction says use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use

          for section headings (e.g. ...)". It implies we should use those headings for sections; but we could still add others if needed. However they also say "Prefer a few substantive sections over many thin ones." So maybe we incorporate work environment details into About the role. Thus About the role section will include culture paragraph + work environment details + role overview? Actually role overview is responsibilities; but we could put a brief summary of role in About the role, and then Responsibilities separate. Let's craft About the role prose: combine culture and work environment statements plus maybe a sentence about the role's purpose. We need to preserve all substantive information; we must not omit any details. So we need to include all sentences from culture, work environment, and maybe a brief role description (the first sentence about Graphic Designer). But we already have responsibilities list covering detailed duties; we could keep the first sentence as part of About the role. Thus About the role prose: "It starts with our culture ... Common sense has never been common. If it were, the world would be a different place. Things would run smoothly and on time. People would do what they say and say what they do. Everything would be fair, without all the small talk. And banks would only sell you what you need. When a banker looked at a client, they wouldn’t just see a number, they’d see a dad or a mom or a graduate or a business owner. Our Bankers understand the complexities of people’s lives and offer simple solutions. That's the basics of Relationships. Fairness. Simplicity. When you choose our Company, you have an opportunity to make an impact beyond the walls of our buildings. Through our banking relationships, investing, grants, and volunteerism, NBH Bank promotes the growth, revitalization and sustainability of the communities we serve. We believe that these are important elements in building and sustaining a successful organization and a positive, results-driven culture. We strive for all of our associates to feel welcome and empowered at work. We are a culture that believes that people are our greatest asset and are at the heart of everything we do. We take pride in bringing clarity and simplicity to our associates (employees) and clients. Our decisions are made efficiently, fairly, and locally. Our success is directly tied to the communities we serve. It is equally important for us to look through the lens of our applicants and associates to identify their individual needs. As such, we want to share the following: We are committed to our core value of meritocracy and supporting our associates in growing within their role. When completing certain tasks, an associate may need to be able to grasp, push, pull, lift, bend, raise and hold hands and arms overhead. An associate must be able to work overtime to the extent necessary (typically no more than 5%). Must be able to travel – estimated 5% of the time. As a Graphic Designer, you will implement the design and production of marketing materials and special projects for marketing and other departments." That seems to capture all. Now Responsibilities list: each duty from after that sentence. List items: - Design graphics to be used in proposals, presentations and advertisements. - Communicate the marketing strategy through design. - Review and revise materials for clarity and visual effect. - Edit content for accuracy of information and correctness of presentation. - Conduct searches from various internal and external resources including online resources to obtain information about potential products and techniques, as well as collecting visual assets used for marketing collateral. - Ensure all materials are reviewed and approved by Compliance before distribution. Now Requirements list: items from Minimum Requirements. We need to parse each bullet: - 2+ years graphics design experience (print and digital) - Adobe Certified Professional - Online digital portfolio website - Experience with digital design including proficiency in Adobe InDesign, Photoshop and Illustrator. - Creativity: Strong graphic style and portfolio - Initiative to keep projects moving - Ability to take design direction from multiple parties - Disciplined work ethic - Strong attention to detail - Ability to convey messages into illustrations, charts or graphs We should keep each as separate

          . Note some have colons; keep as is. Now Skills list (Desired Skills): - 5+ years graphics design experience (print and digital) - Bachelor’s degree in Visual Communications or Graphic Design - Passionate and motivated self-starter - Financial services experience - Strong work eth