Brand Marketing and Automation Specialist

About the role

The Marketing Automation Specialist is responsible for the end-to-end execution and optimization of lifecycle and ad hoc marketing campaigns across email and SMS channels. This role owns campaign development within the Iterable marketing automation platform, partnering cross-functionally with Marketing, Brand, Design, Sales Operations, Legal, and other business stakeholders to deliver high-quality customer communications. The Marketing Automation Specialist leverages campaign performance data, testing, and customer insights to continuously optimize marketing programs, improve customer engagement, and drive business outcomes.

Responsibilities

• Own the end-to-end creation, execution, and optimization of lifecycle and ad hoc marketing campaigns across email and SMS using the Iterable marketing automation platform.
• Develop and manage campaign workflows, audience segmentation, templates, forms, and digital content that support customer onboarding, engagement, lead nurturing, retention, and business growth.
• Partner with Marketing leadership to develop campaign strategies, targeting, timelines, and content while contributing ideas for new marketing initiatives and customer engagement opportunities.
• Coordinate campaign development and approvals with Brand, Design, Legal, Sales Operations, and other cross-functional stakeholders to ensure timely and accurate campaign delivery.
• Build, test, launch, and monitor marketing campaigns, validating audience targeting, campaign functionality, content accuracy, and customer experience throughout the campaign lifecycle.
• Analyze campaign performance using marketing metrics, A/B testing, customer engagement data, and reporting to identify trends and recommend improvements that increase campaign effectiveness and return on investment.
• Manage and optimize the Iterable marketing automation platform by supporting platform administration, evaluating new functionality, and identifying opportunities to improve automation, workflows, and campaign processes.
• Compliance with all applicable laws and regulations
• Other duties as assigned