Brand Manager - Refreshment

Primary Responsibilities

• Develop, collaborate, and implement brand strategies that grow the Refreshment business in frozen treats.
• Champion the bottom-line success of the brands, identifying opportunities for improvement and partnering with cross-functional partners to capitalize on their resolution.
• Lead communication & collaboration efforts with our partners at Ferrara, leveraging the equity of their powerful candy brands to drive Refreshment growth while contributing to their continued Masterbrand expansion.
• Lead our Licensed business, partnering with other brand leaders and licensor partners to bring cultural relevance to the category in retail and mobile vending.
• Strategically conduct & analyze consumer research, market research, and syndicated data analysis to identify trends and inform go-forward plans.
• Lead an integrated agency team to plan & execute marketing campaigns that win the hearts and minds of consumers - including tactics such as digital, social, influencer, and traditional advertising – while ensuring brand consistency across all touchpoints.
• Collaborate with demand partners to connect brand and marketing initiatives with the goals and objectives of our customer partners, driving growth for all.
• Partner with our innovation team, product managers, R&D, and production experts to identify new products that solve consumer needs while aligning with brand positioning criteria.
• Measure and analyze key performance indicators, leveraging findings to adjust strategies and meet business objectives.
• Lead & coach a team of (1) Sr. Associate Brand Manager, developing their skills and capabilities while delivering business results you both can be proud of.

Qualifications

• Bachelor’s degree required; MBA preferred.
• 5-7 years of relevant experience in brand management, marketing, or related CPG roles.
• Preferably in the food & beverage industry.
• Strong understanding of brand building & delivering on consumer needs.
• Proven ability to execute successful marketing campaigns and product launches.
• Demonstrated analytical skills and experience in turning complex data sets into actionable insights.
• Strong leadership & communication skills, as well as the ability to influence and inspire.
• Interest or understanding of the confectionery industry.

About the Role

The role is within the Refreshment business, which represents a critical priority for Wells Ferrero. This is a fast-paced work environment requiring a bias for action, an entrepreneurial mindset, and a willingness to 'be real' while working together to achieve our common goals.

Requirements

Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Benefits

At Wells, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance.

Pay

The base pay range for this position is $115,766 to $162,073 annually.

Schedule

This is a full-time position.