Brand Manager - Product Development
Bealls, Inc. · Bradenton Beach, FL · 3 mo ago
MarketingFull-time
About the role
Impact On Business: As we continue to expand, our products continue to grow right along with us--in volume and complexity. That is why we need a highly skilled Brand Manager in our Apparel Division to help move us forward.
Responsibilities
- Drives the merchandising strategy of targeted brands with a dedicated design team, in partnership with key stakeholders to achieve sales and profitability goals.
- Owes the brand architecture and upholds the integrity of the brand identity throughout cross-pollinated classifications.
- Serves as a business design expert and is accountable for the brands' financial success.
- Manages the design team through product development process from concept to finalization.
- Owns product development time & action calendar in partnership with sourcing partners to ensure on-time delivery.
- Commands the design aesthetic vision, through artistry and trend scouting to create compelling products that are one step ahead.
- Incorporates marketplace influences and consumer insights to deliver actionable, trend appropriate initiatives including color guidance, new fabrics, innovative technology, and design direction.
- Leads working sessions and collaborates with internal and external partners, gaining consensus on business drivers, price, value equations, and assortment composition.
- Evaluates internal data reporting to interpret performance and nurture assortment improvements.
- Initiates offset strategies to overcome challenging and/or discontinued businesses.
- Travels to market domestically and serves as a company ambassador to deliver win-win solutions and establish long-term business growth plans.
- Adds additional duties as assigned.
Qualifications and Attributes
- Relevant experience in building a brand strategy and tying business metrics to the product.
- Bachelor’s degree is preferred.
- Passionate about design and products that serve the target audience.
- Able to collaborate and coordinate across multiple business partners, both internal and external.
- A strong sense of urgency and ability to strategize solutions under aggressive deadlines.
- Outstanding interpersonal, verbal, written and presentation skills.
- Proficient in retail math, best seller analysis, competitive landscape analysis, and trend analysis.
- Strategic thinker with superb organizational and problem-solving skills.
- Domestic travel and negotiation experience.
- Advanced data analysis skills.
- Self-starter with excellent project management and leadership skills.
- Thrives in fast pace, dynamic environment.