Jobs · Marketing · Florida

Brand Manager - Product Development

Bealls, Inc. · Bradenton Beach, FL · 3 mo ago
MarketingFull-time

About the role

Impact On Business: As we continue to expand, our products continue to grow right along with us--in volume and complexity. That is why we need a highly skilled Brand Manager in our Apparel Division to help move us forward.

Responsibilities

  • Drives the merchandising strategy of targeted brands with a dedicated design team, in partnership with key stakeholders to achieve sales and profitability goals.
  • Owes the brand architecture and upholds the integrity of the brand identity throughout cross-pollinated classifications.
  • Serves as a business design expert and is accountable for the brands' financial success.
  • Manages the design team through product development process from concept to finalization.
  • Owns product development time & action calendar in partnership with sourcing partners to ensure on-time delivery.
  • Commands the design aesthetic vision, through artistry and trend scouting to create compelling products that are one step ahead.
  • Incorporates marketplace influences and consumer insights to deliver actionable, trend appropriate initiatives including color guidance, new fabrics, innovative technology, and design direction.
  • Leads working sessions and collaborates with internal and external partners, gaining consensus on business drivers, price, value equations, and assortment composition.
  • Evaluates internal data reporting to interpret performance and nurture assortment improvements.
  • Initiates offset strategies to overcome challenging and/or discontinued businesses.
  • Travels to market domestically and serves as a company ambassador to deliver win-win solutions and establish long-term business growth plans.
  • Adds additional duties as assigned.

Qualifications and Attributes

  • Relevant experience in building a brand strategy and tying business metrics to the product.
  • Bachelor’s degree is preferred.
  • Passionate about design and products that serve the target audience.
  • Able to collaborate and coordinate across multiple business partners, both internal and external.
  • A strong sense of urgency and ability to strategize solutions under aggressive deadlines.
  • Outstanding interpersonal, verbal, written and presentation skills.
  • Proficient in retail math, best seller analysis, competitive landscape analysis, and trend analysis.
  • Strategic thinker with superb organizational and problem-solving skills.
  • Domestic travel and negotiation experience.
  • Advanced data analysis skills.
  • Self-starter with excellent project management and leadership skills.
  • Thrives in fast pace, dynamic environment.

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