Brand Manager - Origins - Global

About the role

We are looking for a brand builder who is passionate about supporting the growth of Origins. Reporting into the Director of Brand and Communications, the Brand Manager, Origins – Global will focus on managing a variety of brand initiatives including global campaigns, product launch moments, and 365 content strategy. You will be a key contributor to the Origins brand story, commercially and creatively.

Pay

The anticipated base salary for this position is $92,000 to $105,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

Qualifications

• 4–7 years in brand strategy, publishing, or cultural marketing with strong editorial instinct and storytelling ability
• Experience working with creative collaborators or cultural institutions
• Comfort operating in a small, multidisciplinary team
• Proven delivery of successfully integrated, omnichannel brand campaigns
• Exceptional communication skills, with the ability to write a strategic creative brief from a blank page. Confident public speaker and presenter of ideas in both large and small, casual and formal settings.

Skills

• Own and execute brand marketing plans that drive awareness, equity, and long-term brand love
• Lead end-to-end campaign development - from conceptualizing to briefing, to workback creation and execution
• Help refine the consumer profile and consumer archetypes for Origins
• Partner closely with Creative, Social Media, Communications, Digital Brand, and Digital Marketing to create cohesive and immersive brand storytelling across all key touchpoints
• Support the creation of a content strategy & calendar for Origins In partnership with Copywriting, build messaging frameworks to support launches and consistent brand storytelling
• Support the execution of in-person events or activations in partnership with Communications
• Lead reporting and analysis of campaigns and initiatives - ensuring the team has key learnings to inform future strategy
• Partner with Creative, Social, Product Marketing, and PR teams to ensure cohesive storytelling
• Act as a guardian in ensuring consistent tone of voice, visual identity, and brand positioning globally