Brand Manager-North
Dental Care Alliance · Sarasota, FL · 2 wk ago
SalesFull-time
Responsibilities
- Implement Marketing Plans and Monitor Performance: Execute marketing plans within the offices and closely monitor their performance.
- Collaborate with all vendor partners to identify opportunities for optimization.
- Develop Creative Briefs and Collaborate with Digital and Content Team: Write creative briefs for campaigns and engage with the creative team to oversee the production process.
- Promote New Initiatives to Office Managers: Act as an advocate for new initiatives, engage with Office Managers to ensure their successful adoption.
- Review Reports and Provide Updates: Regularly examine reports and offer updates and optimization suggestions to the Brand Director.
- Frontline Support for Office Managers: Serve as the first point of contact for office managers, handling phone calls and addressing issues promptly, diving deeper into the root causes when necessary.
- In-Person Office Visits: Conduct in-person meetings with the offices to maintain a direct connection and address any concerns or opportunities.
Qualifications
- Bachelor’s degree in marketing, public relations, project management, or related field.
- Minimum 2+ years of marketing and advertising experience with multi-location company.
- Strong writing skills with the ability to create compelling marketing messaging tailored to different demographics and brand identities.
- General understanding of KPIs and analytical driven decision making.
- Excellent problem-solving, organizational, & verbal communication skills.
- Must work in a fast-paced, collaborative environment, be comfortable offering opinions and new ideas, and take direction well.
- A positive attitude when working with and helping others.