Brand Manager, Multi Category Special Packaging

About the role

Own and evolve the multi-year accessories and personalization strategy for IQOS and ZYN, aligned to brand positioning, portfolio priorities, and consumer experience objectives.

Define the role of accessories within the broader ecosystem (utilization, frequency, personalization, premiumization, gifting, and differentiation).

Set clear strategic guardrails by brand, category, and initiative type (core, seasonal, limited editions, personalization-driven).

Own the end-to-end development of personalization initiatives across accessories, including: engraving and UV printing.

Define the creative vision and experience principles for personalization in line with brand strategy.

Lead prioritization decisions across initiatives to maximize impact while balancing complexity, cost, and operational feasibility.

Provide strategic creative leadership for accessories and personalization initiatives, setting experience principles.

Elevate discussions from execution to decision-making, framing trade-offs and recommendations for leadership forums.

Drive accountability across the external ecosystem without direct line management.

Responsibilities

Own and evolve the multi-year accessories and personalization strategy for IQOS and ZYN, aligned to brand positioning, portfolio priorities, and consumer experience objectives.

Define the role of accessories within the broader ecosystem (utilization, frequency, personalization, premiumization, gifting, and differentiation).

Set clear strategic guardrails by brand, category, and initiative type (core, seasonal, limited editions, personalization-driven).

Own the end-to-end development of personalization initiatives across accessories, including: engraving and UV printing.

Define the creative vision and experience principles for personalization in line with brand strategy.

Lead prioritization decisions across initiatives to maximize impact while balancing complexity, cost, and operational feasibility.

Provide strategic creative leadership for accessories and personalization initiatives, setting experience principles.

Elevate discussions from execution to decision-making, framing trade-offs and recommendations for leadership forums.

Drive accountability across the external ecosystem without direct line management.

Requirements

Bachelor’s degree in Marketing, Business, Design, or related field required.

MBA or equivalent advanced degree preferred.

7+ years of experience in brand management, portfolio management, product ecosystems, accessories, or premium consumer experience roles.

Demonstrated ability to operate at portfolio level and lead cross-functional initiatives in regulated environments.

Experience working with agencies or external suppliers.

Strong creative sensibility with an understanding of brand and consumer experience.

Able to manage projects from concept through execution.

Comfort working across multiple stakeholders and disciplines.

Strong organizational, planning, and prioritization skills.

Clear and effective communication skills.

Able to operate in a fast-paced, regulated environment.

Qualifications

Authorized to work in the US without sponsorship now or in the future.

Skills

Strategic thinking and problem-solving skills.

Ability to influence and collaborate with cross-functional teams.

Strong project management and organizational skills.

Benefits

Annual Base Salary Range: $132,000 - $165,000.

We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!

We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

We offer a supportive and inclusive culture where everyone's contribution is respected.

We provide endless opportunities to progress and pursue your ambitions.

We are committed to delivering a smoke-free future and improving the lives of millions of smokers.

We are an Equal Opportunity Employer.

We are headquartered in Stamford, Conn., and our U.S. affiliates have more than 2,300 employees.

We have been an entirely separate company from Altria and Philip Morris USA since 2008.

We acquired Swedish Match – a leader in oral nicotine delivery – in late 2022, creating a global smoke-free champion led by the IQOS and ZYN brands.

We are committed to scientific research and innovation in developing smoke-free products.

We are transparent about our operations and strive to be a responsible corporate citizen.