Brand Manager/Marketing Manager

About the Role

Aspyr Media, Inc. is seeking a Brand Manager to join our team in-person/in-office. As a leading game publisher and developer, Aspyr brings the world's biggest franchises and bold new projects to players everywhere. Since 1996, we’ve published over 200 games, including beloved franchises like Tomb Raider and Star Wars, across all platforms. We focus on collaboration and creativity, crafting high-quality, engaging games that leave a lasting impact on players worldwide.

Responsibilities

• Develop and execute the go-to-market campaign for game launches, including overall strategy, product and brand positioning, target audience, competitive analysis, creative reviews, product life-cycle management, and budget.
• Work with multiple departments (product, QA, publishing) and external agencies (creative and media) to coordinate brand-related activities and execute the marketing strategy for game launches, aiming to meet and exceed sales forecasts.
• Lead the creation of all campaign materials (key art, trailers, advertising, digital, social, and promotional assets), including research, budgeting, and communication with internal and external teams.
• Manage and track the brand marketing campaign budget for each game.
• Manage day-to-day interactions with external stakeholders and licensing partners, presenting go-to-market plans, game updates, asset submissions, creative briefs, and post-launch performance metrics.
• Track game development progress, interpret and analyze project evolution, and provide action plans.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience successfully bringing products to market within the games and/or entertainment industry.
• Proven track record of successful, integrated campaign management and executing gold standard integrated marketing campaigns.
• Experience managing relationships with external partners successfully.
• Ability to drive positive resolution from stakeholder feedback, concerns, or critical issues.
• Understanding of video game publishing and marketing content pipeline from concept to shipping.
• Active engagement with gaming and awareness of cultural trends, current events, and activities in the gaming industry.
• Firm understanding of industry marketing, digital media, social marketing, and trends.
• Strong balance of creative and quantitative/analytical skills.
• Strong written and oral communication and presentation skills.

Aspyr is an equal opportunity employer committed to providing a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements, and individual qualifications.