Brand Manager II

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

About the role

The Sling TV Brand Marketing team is accountable for driving the brand strategy, planning, messaging and consistency across the marketing organization. A key component of brand marketing includes designing and executing experience plans. These campaigns create a strong brand halo that improves perception and ultimately drives new customer acquisition.

Responsibilities

• Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment
• Lead Brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production
• Act as the primary point of contact for creative agency partners to develop integrated creative ideas and experience plans that span the consumer journey; lead the SOW development process for project-based or Agency of Record (AOR) partners and manage weekly status meetings
• Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop marketing messages and claims for new products, services, and offers
• Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend
• Mentor, coach, and develop direct reports to help them reach their full potential and achieve career growth

Requirements

• Bachelor’s degree in advertising, marketing, business administration, or a related field
• 7+ years of experience in brand marketing, strategy, production, or campaign management (must include TV production experience)
• 2-4 years experience managing teams

Skills

• Ability to parse diverse data sets to reach actionable insights that drive business outcomes
• Exceptional capacity to influence and collaborate across functional groups including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance
• Strong interpersonal expertise that fosters team partnership and maintains organizational enthusiasm
• Resilience and agility required to thrive in fast-paced, ever-changing environments while managing multiple high-priority deadlines
• Advanced proficiency in AI-driven data analysis or marketing automation tools to optimize campaign strategy and execution
• End-to-end complex brand campaign management
• Creative agency partnership and workflow management

Pay

Compensation: $96,250.00/Year - $158,125.00/Year. The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan. View all benefits.