Brand Manager - Horse Soldier

About the role

We are GALLO, a top spirits supplier in the United States by volume, driven by a mission to build the next great American spirits company and to meet the changing needs of consumers. Spirit of Gallo’s diverse portfolio of both owned and imported spirits includes standouts like High Noon, New Amsterdam Vodka, Pink Whitney, Horse Soldier Bourbon, VMC Tequila Cocktails, and E&J Brandy. Find the full portfolio here.

View our Corporate Values and Mission Statement here.

Responsibilities

• Lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate GALLO's Horse Soldier Bourbon brand performance and deliver meaningful consumer experiences.
• Own your brand's positioning, managing a 12–18 month planning horizon to ensure consistency at each and every touch point the brand is present, while aligning all initiatives to business objectives, growth plans, and long-term portfolio health.
• Bring brands to life by translating consumer insights into compelling campaigns and end-to-end experiences that drive engagement and loyalty.
• Collaborate cross-functionally and with internal and external partners to develop breakthrough ideas, optimize the marketing mix, and ensure every touchpoint reflects the brand's identity.
• Balance creativity with analytical rigor to continuously improve ROI and strengthen brand equity.
• Manage budgets with discipline, ensuring spend is allocated effectively across the marketing mix, and deliver against brand performance KPIs that drive both top- and bottom-line results.
• Be accountable for financial outcomes and demonstrate commitment to financial success.
• Serve as a leader and coach, mentoring team members while driving accountability and performance.
• Leverage agile marketing practices and embrace innovation to test, learn, and scale new ideas that keep your brands competitive in a dynamic marketplace.
• Stay connected to real-world insights through regular market visits and close partnerships with distributors and customers to shape impactful brand strategies.

Requirements

• Master's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the on-premise channel.
• Experience managing A&P budgets with a diverse marketing mix.
• Demonstrated ability to think analytically.
• Experience managing a broad range of stakeholders & multiple external agencies.
• Ability to effectively manage competing priorities and operate with a sense of urgency.

Qualifications

• Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Experience managing a P&L.
• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Beer or spirits industry experience.

Skills

• Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
• Experience managing a P&L.
• Strong understanding of the on-premise channel.
• Experience managing a global brand or leading a global marketing initiative.
• Beer or spirits industry experience.

Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

Pay

$137,300 - $205,900

Schedule

This position will be based in the location(s) specified in the job posting and requires working on-site with no telecommuting option. You will be expected to live within a commutable distance.