Brand Manager, Group Meals

Overview

The Brand Manager, Group Meals owns KFC's family and sharing business – buckets, family meals, and group occasions built on Chicken on the Bone, KFC's most distinctive equity. The role owns this Consumer Understanding Opportunity (CUO) from validated concept to market, taking the concepts CI & Menu validate and converting KFC's signature strength into transactions.

Responsibilities

• Owns the Group Meals CUO concept-to-market and Chicken on the Bone equity; Recommends the annual plan to Retail Marketing

• Takes validated group-meal concepts from CI & Menu and own them concept-to-market across buckets, family meals, and sharing occasions.

• Protect and grow Chicken on the Bone as KFC's signature equity.

• Develops and owns the annual plan - strategy, commercialization pipeline, promo calendar, targets, and metrics.

• Prices within Value & eComm guardrails.

• Leads cross-functional teams, agencies, and franchisees to bring the plan to life across the system.

Requirements

• Undergraduate degree required (Marketing or Business preferred); MBA a plus.

• Proven record owning a category, business, or platform with demonstrated commercial results.

• Experience leading commercialization from validated concept through national launch.

• Experience presenting business recommendations to senior leadership and franchise governance groups.

• QSR, restaurant, beverage, or CPG experience preferred.

Qualifications

• Strong commercial acumen and financial literacy - P&L, pricing within guardrails, and category economics.

• Skilled at business case development, forecasting, and turning insight into growth.

• Excellent project management across multiple complex initiatives at speed.

Skills

• Leadership capabilities leading through influence across cross-functional teams, agencies, and franchisees.

• Presents and defends recommendations to senior leaders and franchise governance.

• Mindset - thinks and acts like an owner; balances creativity with commercial discipline.

• Consumer-first, data-informed, accountable, and thrives in ambiguity and speed.

Benefits

This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

Pay

$132,480 to $139,840 annually + bonus eligibility.

Schedule

N/A