Brand Manager - Boys

Lead end-to-end product execution for a high-growth portfolio of trend-driven brands like Star Wars, All Elite Wrestling, and Fortnite. Manage plush and plastic lines from concept to shelf, bringing iconic pop culture and entertainment trends to market at global retail.

Responsibilities

• Drive day-to-day product development from concept to market by coordinating the timely creation, placement, and approval of development samples, presentation models, and marketing photography.
• Act as the primary liaison with licensors by managing portal submissions, coordinating design approvals, and building strong relationships to ensure brand integrity and adherence to development schedules.
• Analyze point-of-sale data, industry trends, and consumer insights to identify growth opportunities, co-develop retail exclusive plans, and formulate strategic product positioning.
• Manage product line plans and track project expenditures by negotiating 3D model, tooling, and unit costs with global Product Managers and external partners to maximize profitability.
• Collaborate with the Sales team to gather global input, proactively manage inventory, participate in key account calls, and create compelling brand decks for highly effective presentations.
• Serve as the central communication hub utilizing project management software to consistently update stakeholders while acting as a trainer and mentor for junior staff on the brand team.
• Perform other duties as assigned.

Requirements

• 5+ years of experience in product development, brand management, or project management within the toys or consumer products industry.
• Strong, foundational knowledge of consumer product development lifecycles and global manufacturing processes.
• Robust analytical and critical thinking skills with a demonstrated capability to measure metrics, evaluate information, and proactively formulate strategic recommendations.
• Proven ability to manage multiple priorities, cross-functional projects, and strict deadlines in a fast-paced, high-pressure environment.
• Exceptional verbal, written, and presentation skills with the ability to articulately engage, influence, and collaborate with diverse individuals at all organizational levels.
• Proactive problem-solving abilities and excellent attention to detail, with the capacity to work effectively both independently and collaboratively.
• Strong proficiency in standard productivity tools including Microsoft Office and Google Workspace (G-Suite).

Nice to Have

• A Bachelor’s degree in Business, Marketing, Brand Management, or an industry-related field is a plus.
• Prior knowledge of or experience utilizing digital rights management systems.

Benefits

• Basic medical insurance 100% company-paid for employees and their children.
• Employee basic life and AD&D insurance.
• 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals.
• Short and long-term disability.
• Tuition reimbursement.
• Flexible work schedule: Monday through Thursday on-site, optional WFH on Fridays, up to 20 workdays fully remote each year.
• Time Off for vacation and sick leave.
• Opportunity to volunteer for up to 16 hours a year on community service projects through Jazwares Cares.

Pay

The salary range for this position is $86,400 - $105,420 per year. The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply.

Schedule

• Monday through Thursday on-site.
• Optional work-from-home on Fridays.
• Up to 20 workdays fully remote each year.

About Us

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy’s™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars—Passion, Collaboration, and Humility—we foster innovation and encourage creativity in every area of our business.