Brand Manager

About the role

The Brand Manager leads the WIN 98.5 country music brand in the Battle Creek market, responsible for developing and executing a compelling programming strategy that connects with listeners, grows ratings, strengthens the station's position in the community and delivers results for our audience, clients and company.

Responsibilities

• Oversee the station’s on-air product while also driving its presence across digital platforms, social media, promotions, events and the community.
• Motivate talent, develop compelling content, identify opportunities, make decisions and hold themselves and others accountable.
• Understand and connect with the local community and make WIN 98.5 a meaningful part of listeners' lives.

Requirements

• Previous experience in radio programming, preferably as a Brand Manager, Program Director, Assistant Program Director or similar leadership role.
• Strong knowledge of country music and the country radio audience.
• A strong understanding of ratings, audience research, and programming strategy.
• A valid Michigan Driver License and an acceptable Motor Vehicle Record Check.

Qualifications

• Genuine passion for country music, local radio and the listeners we serve.

Skills

• Strong communication and leadership skills.

Benefits

• A great work environment.
• A competitive wage.
• A comprehensive benefits package.

We offer a great work environment along with a competitive wage and a comprehensive benefits package.

To apply, please visit: Apply directly here.