Brand Manager

Key Responsibilities

• Create calendar primary messaging windows to deliver upon brand sales goals by meeting consumer needs.
• Manage multiple 360° calendar campaigns, key activations and ad hoc programs meeting key deadlines for project success including timelines, briefs, cross functional alignment, PR, creative reviews, shoots, merchandising and results.
• Brief and lead external agencies and partners from planning to execution.
• Assist in defining the value platform portion of the calendar through concept screeners, while executing value programs end-to-end.
• Route and manage press releases for programs, products and other to earn owned media on key calendar initiatives.
• Manage photo shoot timelines and logistics; attend shoots to ensure alignment with campaign objectives and brand standards.
• Manage new product rollouts, including cross-functional coordination and channel plan execution.
• Partner with the Culinary team to develop and launch limited-time offers (LTO’s), leading rollout execution including channel planning, POP development, meeting deadlines, developing timelines and cross-functional alignment.
• Support menu launches from a brand perspective, ensuring cohesive messaging and effective channel plan execution.
• Manage budget period close and reconciliation process in partnership with Accounting/Finance and the Marketing team.
• Support additional brand and marketing initiatives as needed.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 5+ years of overall brand/marketing experience
• Restaurant industry experience strongly preferred
• Strategic thinker with excellent communication & presentation skills – able to articulate the brand POV and gain alignment across the organization.
• Strong creative nature & ability to deliver creative feedback rooted in strategy.
• Expert collaboration skills with cross-functional teams (IT, Finance, Ops, Data Analytics, Legal, Culinary teams), external partners and ability to manage up to internal leadership stakeholders.
• Experience managing agency relationships, contracts & budgets.
• Business acumen – understanding of how to build a calendar strategy to deliver against short- & long-term sales goals.
• Proven ability to monitor brand promo performance and track KPIs for optimizations and future learnings.
• Fun Seeker – after all its games, activities & food!