Brand Insights Analyst

About the role

At NIQ, we deliver the most complete and clear understanding of consumer buying behavior that reveals new pathways to growth. We are looking to add an Analyst to our team. This is a client-facing position requiring onsite work in Cincinnati, OH on a weekly basis. As an Analyst, you'll act as an industry insights category expert with the main goal to delight clients; supporting them for informed business decisions through delivery of analysis and insights on their categories using the NIQ data with the NIQ tools, following the NIQ standards and Service Model.

Responsibilities

• Develop efficient use of propriety NIQ tools and metrics to help solve clients' business questions.
• Develop a good understanding of clients' businesses and needs to create relevant insights through analyses of retail measurement data and other NIQ data sets, and be able to present with guidance and support of seniors.
• During the briefing process, field business questions and ask clarifying questions; discuss analyses/metrics best suited to answer requests.
• Simplify/visualize data and translate numbers into a compelling story for clients.
• Prepare (and present in some cases) simple ad‑hoc analysis.
• Lead generation: constantly learn what solutions NIQ has for clients and work closely with the senior analyst and/or manager to identify revenue leads.
• Bring awareness to roadblocks when they arise.
• Develop capability in preparing category performance overview analysis and business issue analysis per Bronze and Silver Academy learnings (manager assessment target 3.5 and above).
• Client briefing – In‑market: ensure client briefing is received per the briefing form with all areas filled; ask questions to probe and understand the real issue.
• Start contributing to Thought Leadership Projects.
• Become bi‑lingual (CPS+RMS): explain CPS facts and fundamentals to clients accurately and confidently; use Discover to generate and present CPS insights; decrypt consumer and shopper KPIs into everyday, customer‑centric language.

Qualifications

• 0‑2 years of industry experience.
• University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
• Curious person who likes building stories based on data to answer business questions.
• Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
• Digital savvy.
• Fast learner of concepts, tools, and analyses.

Benefits

• Flexible working environment.
• Comprehensive health insurance (medical, Rx, dental, vision).
• Industry‑leading parental leave.
• Life insurance.
• Education support.
• Flexible spending accounts and Health Savings Account (including company contributions).
• Life and AD&D insurance.
• 401(k) retirement plan with company matching contributions.
• Disability insurance.
• Tuition reimbursement.
• Discretionary paid time off program and 11 paid holidays.
• Volunteer time off.
• LinkedIn Learning access.
• Employee Assistance Program (EAP).