Brand Experiences Manager - Remote

About The Company Hallmark is a renowned leader in the greeting card and entertainment industry, dedicated to creating meaningful connections through heartfelt messages and memorable experiences. The company's Brand Experiences team specializes in designing large-scale, emotionally resonant events that bring the Hallmark brand to life for fans and consumers. From festive holiday cruises to live shows, Hallmark strives to craft immersive moments that deepen brand loyalty and foster genuine emotional bonds. With a focus on strategic storytelling and experience architecture, Hallmark transforms its iconic brand into real-world activations that celebrate connection, inspire joy, and leave lasting impressions. The company values innovation, authenticity, and excellence, continuously seeking to elevate its consumer engagement through creative and impactful experiences. About The Role The Brand Experiences Manager at Hallmark plays a pivotal role in executing strategic, consumer-facing events that embody the brand's essence and resonate emotionally with audiences. This leadership position involves managing a team of two event professionals and overseeing the end-to-end planning and execution of high-profile experiences such as the Hallmark Christmas Cruise and Hallmark Stars Live. The role requires close collaboration with senior leadership, internal stakeholders, and external partners to ensure each event aligns with brand identity and achieves measurable business objectives. The manager will be responsible for developing strategic plans, overseeing logistics, managing budgets, and ensuring operational excellence. This role is critical to expanding Hallmark's brand reach, strengthening consumer relationships, and reinforcing its position as a leader in meaningful connection and experiential marketing. Qualifications Bachelor's Degree or 4 years of professional work experienceMinimum of 7 years of experience in event development, brand experiences, or managementProven leadership experience managing and developing teamsExperience with online registration and event application developmentStrong strategic thinking and visionary planning skillsExcellent communication and project management abilitiesDeep understanding of diverse audiences and authentic brand storytellingSuccessful track record managing complex projects with multiple stakeholdersBusiness acumen with the ability to present financial and strategic plans to senior leadershipAbility to work under tight deadlines in high-pressure environmentsEvent or project management certification (preferred)Experience organizing branded consumer experiences, including cruises, theater, or entertainment tours (preferred)Exceptional organizational and interpersonal skillsSelf-motivated with high accountability and resilience Responsibilities Partner with brand experience leadership to develop strategic plans for revenue-generating consumer eventsLead the planning and execution of large-scale, immersive brand experiences ensuring flawless deliveryManage and mentor two event team members, providing guidance, support, and performance feedbackCoordinate with internal stakeholders and external agencies to ensure alignment and seamless executionOversee event logistics, vendor coordination, programming, and on-site operationsSupport budget management, track key performance indicators, and evaluate event success to inform future initiativesServe as a primary point of contact for senior leaders, business partners, and vendors, maintaining transparent communicationApply best practices and internal learnings to enhance operational efficiency and consistencyDrive continuous improvement in event delivery and stakeholder satisfaction Benefits Competitive salary range of $105,000 - $120,000, commensurate with experienceEligibility for Hallmark’s Annual Incentive PlanComprehensive health benefits including medical, dental, and vision plansPaid time off and holidays401(k) plan with company match and profit-sharing opportunitiesOpportunities for professional growth and developmentFlexible remote work arrangements, with hybrid options available for Kansas City-based employeesSupportive and collaborative company culture focused on diversity, inclusion, and employee well-being Equal Opportunity Hallmark is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other protected characteristic. We believe in providing equal access to employment opportunities and fostering a workplace where everyone can thrive.