Brand Experience Rep

About the role

The CIMA Group LLC is a subsidiary of Canopy USA, LLC, a leading vertically integrated, multi-state operator in the U.S. cannabis industry. Following the transition of Acreage Holdings to Canopy USA in December 2024, the organization consolidates operations across three business units — Wana, Jetty, and Acreage — covering flower (Superflux), vape and concentrates (Jetty), edibles and beverages (Wana), and retail (The Botanist). The Brand Ambassador supports marketing and sales by promoting all company and affiliate brands through customer- and dispensary-facing activities, coordinating marketing efforts, providing merchandising support, and educating dispensary staff and budtenders. Candidates must live in their territory; previous cannabis industry experience is preferred.

Responsibilities

• Work with Regional and State Marketing and Sales teams to schedule and maintain regular dispensary presence.
• Educate, engage, and inspire customers and dispensary staff as the face of our brands, delivering knowledgeable insights about products, promotions, and budtender trainings.
• Schedule and attend customer and account appreciation events.
• Initiate, coordinate, and participate in brand and affiliate events, including brand partner and foundation-supported events.
• Maintain and track display and swag stock levels; distribute to accounts, dispensary staff, and customers as directed.
• Assist in collecting competitive information.
• Effectively execute new launch materials and visual merchandising at store level.
• Ensure proper placement of select POP materials to increase share of shelf at dispensaries.
• Produce layout plans for stores and maintain store shelves and inventory.
• Promote brands to retail personnel and consumers in a professional manner.
• Build and maintain strong professional relationships with all in-store personnel.
• Seek out and report new opportunities, areas for improvement, and competitive activity.
• Update and submit weekly recaps and photos covering store visits, events, budtender engagement, and visual displays.
• Remain current with industry best practices.
• Maximize customer interest and sales by displaying products appropriately.

Qualifications

• Previous cannabis industry experience and/or related retail experience.
• Previous customer service or event experience.
• Degree in Marketing, Business, or a related field.
• Previous brand ambassador experience.
• Proven working experience in brand ambassadorship, marketing, or merchandising (a plus).
• Ability to build relationships and rapport with internal and external partners.
• Excellent interpersonal and customer service skills.
• High level of organization.
• Excellent execution and follow-through.
• Excellent writing skills.
• Ability to be assertive yet diplomatic.
• Availability to work weekends and evenings.
• Reliable vehicle or transportation for travel to in-state events, retail locations, and field work.
• Up to date with the latest merchandising trends and best practices.
• Commercial acumen and the ability to “decode” customers.

Pay

Hourly compensation commensurate with experience: $18.00 – $22.00 per hour.

Benefits

• Prorated paid time off (PTO)
• Prorated sick pay
• Prorated holiday pay

Schedule

Part-time, less than 30 hours per week. Scheduled hours are primarily Tuesday through Saturday, with exceptions for events; evening and weekend work required depending on event schedule. Travel is primarily local during the business day, though some out-of-area and overnight travel may be expected. This position is non-exempt from overtime pay.