Brand Experience Manager – Purell Consumer Accelerator

Purell is on a mission to drive outsized growth, redefining the category in which we play and how consumers relate to our brand in their day-to-day life. We are a scrappy, upstart business housed within the larger Clorox organization. We need to move fast with entrepreneurial, consumer-obsessed and culture-defining spirit, while taking advantage of the scale, world-class talent and capabilities that Clorox offers.

About the role

The Purell Brand Experience Manager will shape how our brand comes to life across every touchpoint. In this role, you’ll lead breakthrough, full funnel marketing and elevate our presence across retail with a strong omni and digital-first approach. You’ll be the driving force behind Purell’s consumer brand experience, partnering closely with teams across product, portfolio, and innovation to bring big ideas to market. We’re seeking a strategic, data-driven marketer who loves to build, create, and deliver work that moves the business.

Responsibilities

• Lead Brand Strategy Activation, bringing it to life across consumer and customer touchpoints
• Ensure consistent, compelling brand expression across all communications and creative – emphasis on digital marketing, social, influencer, retail and PR
• Own Integrated Brand & Commercial Planning, developing full funnel plans across brand, media, shopper, and sales
• Drive strong performance across e-commerce channels, including Walmart, Target and Instacart. Influence Amazon’s PDP, Assortment and Content as a Marketing vehicle for other channels
• Lead Cross Functional & Agency Alignment, partnering with Commercial, Insights, and Customer teams to translate insights into briefs and creative
• Drive Learning, Measurement & Optimization, building a clear learning agenda tied to KPIs and business outcomes
• Partner with Finance and Analytic Insights to inform ongoing optimization
• Serve as the primary point of accountability for shared Brand Experience teams and agency partners

Requirements

• Typically 5+ years of CPG experience with Digital Marketing, Social and Retail Marketing experience
• 10-15% travel
• BS/BA Degree
• Brand Experience/Marketing background with ownership of full funnel media, proven campaign execution track record and delivery of measurable business impact
• Proven ability to lead cross-functional teams and agency partners
• Experience guiding integrated creative across digital, e-commerce and retail, including Briefing/Development, Social/Influencer, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
• Strong analytical mindset with experience driving learning and performance measurement

Benefits

At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes:

• Robust health plans
• A market-leading 401(k) program with a company match
• Flexible time off benefits (including half-day summer Fridays depending on location)
• Inclusive fertility/adoption benefits

Pay

The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area:

• Zone A: $131,200 - $258,500
• Zone B: $120,300 - $237,000
• Zone C: $109,400 - $215,500

All ranges are subject to change in the future. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. Most new hires will start in the first half of the applicable range. This role is also eligible for participation in Clorox’s incentive plans.

Schedule

Hybrid