Brand Experience Manager – eCommerce

About the role

Executes creative strategy and marketing campaigns for eCommerce across the business unit, leveraging eCommerce as a dual-purpose retail channel and influential marketing lever. Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives. The role is 75% internal facing and 25% external facing.

Responsibilities

• Creative & Campaign Execution: Executes creative strategy and marketing campaigns for eCommerce across the business unit.
• Media Partnership: Partners with media planning for campaigns, ensures brand consistency, and leads test-learn-scale initiatives.
• Strategic Initiatives: Leads strategic initiatives and projects to advance the business unit's eCommerce brand experience agenda.
• Content Standards: Develops best practices for product display page (PDP) content, retail media, and creative assets; maintains brand consistency across platforms.
• Cross-Functional Collaboration: Partners with Commercial, Insights, and Customer teams to translate insights into briefs and creative.
• Coaches and develops the Performance Marketing Associate Manager.

Requirements

• Typically 5+ years of CPG experience with base brand experience.
• 10-15% travel required.
• BS/BA degree.
• Brand experience/marketing background with a proven track record in campaign execution.
• Proficiency in creative briefing/development, retail media, digital content optimization, cross-functional influence, and financial acumen.
• Knowledgeable in eCommerce platforms (Amazon, Walmart.com, Instacart), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies.

Benefits

Clorox offers comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for unique needs, including:

• Robust health plans.
• A market-leading 401(k) program with a company match.
• Flexible time off benefits, including half-day summer Fridays depending on location.
• Inclusive fertility and adoption benefits.

Pay

The applicable salary range for this role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area:

• Zone A: $131,200 - $258,500
• Zone B: $120,300 - $237,000
• Zone C: $109,400 - $215,500

Most new hires will start in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience, and location. This role is also eligible for participation in Clorox’s incentive plans.

Schedule

Hybrid workplace model.