Brand Excellence Coach - Remote & Travel

About Crunch

Crunch Fitness is an industry-leading fitness company dedicated to making our members feel good, and providing an inclusive and results-driven environment for individuals of all fitness levels. As one of the largest and fastest-growing fitness brands in the world, Crunch offers a diverse range of cutting-edge Group Fitness classes, state-of-the-art equipment, and knowledgeable fitness coaches available to help members achieve their fitness goals. At Crunch, we embrace a “no judgments" mantra and strive to create a supportive community where fitness meets entertainment.

About the role

The Brand Excellence Coach (BXC) is responsible for managing the systems, policies, procedures, controls, and communications that protect and elevate the brand and the member experience. This role focuses on continuously improving and enhancing all aspects of the Crunch brand through regular gym and system audits, including but not limited to: the member experience, member pulse, member communication, graphics, signage, marketing, promotions, social media, brand standards, equipment, maintenance, cleanliness, training & development, vendor relationships, health and safety standards, operational policies and procedures, and the overall Crunch Franchise System.

By ensuring Brand Excellence, the BXC guarantees consistency across all locations, provides a seamless experience for members, and aligns the Franchise network with actions required to protect their investment. Through regular gym-level field visits, Brand Excellence Coaches will enforce brand adherence and consistency. This position records, tracks, and resolves all Brand Excellence Deficiencies observed through field audits or communicated by executive-level team members, department heads, regional directors, or managers.

Responsibilities

• Enforce brand standards throughout the Crunch Fitness network through regular gym and system audits that impact Brand Excellence compliance.
• Conduct monthly field audits approved by the Vice President of Brand Excellence to ensure all franchisees adhere to Crunch operating brand standards.
• Work closely with department heads, regional directors, or managers to address and resolve compliance issues in a timely manner.
• Document, track, and respond to all Brand Excellence Deficiencies in the Brand Excellence database.
• Execute internal communications, standard operating procedures, and accountabilities to identify and manage Brand Excellence risks, including opportunities for enhancement.
• Develop and maintain effective communication lines with the Vice President of Brand Excellence team, department heads, executive team, and other related team members impacted by Brand Excellence Deficiencies.
• Conduct field-level visits and document areas requiring follow-up or additional action in the Brand Excellence database.
• Review visit findings with the franchise owner upon completion.
• Provide clarity and direction to franchisees, franchise executives, and gym-level team members on all Brand Excellence matters.
• Perform other tasks as necessary to assist the Vice President of Brand Excellence in protecting brand standards and the member experience.

Requirements

• BA/BS Degree or an equivalent combination of experience and education.
• Three (3) to five (5) years’ experience in direct field compliance for a multi-location franchise company.
• Proficiency in Outlook, OneDrive, Dropbox, Smartsheet, Microsoft Word, Excel, and PowerPoint.
• Brand operational knowledge and multi-location experience.
• Ability to work in a team environment.
• Experience in a service-oriented environment is desirable.

Skills

• Strong written and verbal communication skills with the ability to foster collaborative working relationships with franchisees and Crunch team members.
• Excellent organizational and problem-solving skills with strong attention to detail.
• Ability to travel 60-70% of the time to conduct field visits and audits, including international locations as directed.
• Detail and process-oriented.
• Strong leadership and managerial skills.

Pay

$75,000.00 - $90,000.00 per year, plus bonuses.