Brand Development Manager - Manhattan

Benefits

• 401(k)
• Competitive salary
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources

Core Responsibilities and Activities

• Brand Representation
• Industry Education
• Identify, Execute and Recap Local Events
• Social Media Presence
• Secure New Opportunities
• Maintain Brand Placements
• Legal and Compliance Accountability
• In Field Activities and Travel
• Travel/Entertainment and Promotion Budget Management
• Develop and maintain strong working relationships with distributor sales representatives, district managers, and leadership teams.
• Conduct regular work-withs and market visits with distributor personnel to drive account execution and brand awareness.
• Influence distributor priorities and secure support for key account initiatives and promotional programs.

What this Role Requires

• Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers.
• Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.
• Frequent moving of product cases, event materials and barware, up to 50 pounds.
• This position requires regular evening and weekend work. Candidates must be available to attend consumer events, account activations, tastings, staff trainings, and industry functions outside traditional business hours.
• Evening and weekend availability is considered an essential function of the role.

What Success Looks Like in Manhattan

• Growth in active account base and account engagement throughout Manhattan and surrounding NYC boroughs.
• Increased menu placements, cocktail features, and visibility within influential on-premise accounts.
• Consistent achievement of monthly depletion and distribution goals. KPI's reviewed monthly, quarterly, H1, H2, and annually.
• Strong relationships with distributor personnel, account buyers, bartenders, beverage directors, and hospitality groups.
• Successful planning and execution of tastings, activations, trade events, and consumer-facing experiences.
• Development of strategic partnerships that increase brand visibility and credibility within the NYC market.
• Consistent market presence and account coverage in key neighborhoods and trade channels.
• Timely completion of reporting, expense management, and follow-up activities.
• Active social media engagement that drives awareness among trade, consumers, and key market influencers.

Required Qualifications

• Reside in Manhattan, Brooklyn, Queens, or the greater New York City market.
• 3+ years of beverage alcohol industry experience.
• Supplier, distributor, or agency experience preferred.
• Strong existing relationships within the NYC hospitality and beverage community preferred.
• Proven success building distributor relationships and driving account execution.
• Experience managing both on-premise and off-premise accounts.
• Able to work independently in a remote, field-based environment.
• Availability to work evenings and weekends.
• Strong presentation, networking, and account management skills.

Preferred Qualifications

• Strong social media influence.
• Ability to manage an ad hoc schedule.
• A valid driver’s license and automobile or other form of transportation (travel within territory).
• Outgoing, competitive personality with superior presentation skills.
• Excellent budget management skills.
• Must be able to thrive in a team setting.
• Proficient in Word, Excel, and PowerPoint.

Additional Information

• The annual base compensation for this position is $80,000+ with a competitive annual performance bonus. Subject to company bonus plan terms and conditions.
• This is an exempt position (not subject to overtime).
• The position offers a highly competitive benefits package including premium medical, dental, vision, 401k, monthly auto allowance, and flexible paid time off.
• At Round 2 Sprits, LLC we are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.
• Flexible work from home options available.