Brand Designer, Creative X

About the role

We are looking for a brand designer to join the team with a background in developing holistic and timeless brand design systems. This person must have a demonstrated experience in brand architecture, craft, and design thinking, with a proven track record of working on integrated efforts.

Responsibilities

• Build and evolve timeless brand foundations for Instagram, grounded in strategic brand thinking, strong craft, and clear design principles
• Create scalable brand systems, behaviors, and toolkits (templates, guidelines, components, asset frameworks) that enable campaigns and activations across channels
• Develop original, original design concepts across a range of marketing touchpoints — balancing expressive exploration with system rigor
• Be deeply hands-on from start to finish: sketch, explore, prototype, design, refine, and deliver the final work with a high bar for detail and quality
• Own projects end-to-end—driving creative development, managing feedback cycles, and ensuring work ships on time and on brand
• Present work clearly and persuasively, using strong storytelling to explain strategy, trade-offs, and craft decisions
• Influence and align stakeholders
• Partner cross-functionally with creatives, researchers, product managers, product marketers, and engineers—and collaborate with agencies/production as needed—to serve a global audience
• Break down complex narratives into simple, compelling brand expressions that communicate intent, value, and cultural relevance
• Contribute to a positive, curious team culture by bringing energy, experimentation, and a sense of fun to the creative process while continuously raising the bar through feedback and criticism

Qualifications

• 8+ years of experience in brand design, marketing design, or advertising, with demonstrated ownership of large-scale, multi-channel campaigns and/or integrated brand systems
• Proven experience defining, evolving, and scaling visual identity systems for consumer-facing products or global brands—translating strategy into usable guidelines and toolkits
• Strong portfolio showing high craft across digital and social marketing, with experience extending design systems into campaigns, activations, and multi-format expressions
• Experience leading creative workstreams end-to-end and partnering cross-functionally to align stakeholders, incorporate feedback, and deliver work that ships
• Effective communication skills, with a track record of influencing creative strategy and design decisions through presentations, narratives, and clear design rationale
• Proficiency in Figma and Adobe Creative Suite, with the ability to produce explorations, high-fidelity designs, and presentation-ready assets
• Portfolio demonstrating a range of work with clear outcomes (brand impact, business impact, or measurable performance, where applicable)