Brand Designer

Responsibilities

• Play a pivotal role in shaping and advancing Brasfield & Gorrie's visual identity.
• Bring strategic thinking and visual storytelling to every project, translating business objectives into design that informs, engages, and resonates.
• Design high-quality visual assets across print, digital, and multimedia.
• Champion the development of Brasfield & Gorrie's brand identity.
• Apply and uphold brand guidelines across all materials, ensuring consistency in design, tone, and messaging.
• Partner with internal teams and external vendors to review and refine creative work for brand alignment.
• Support development and maintenance of brand guidelines, templates, and tools that enable scalable execution.
• Collaborate with leadership to conceptualize creative approaches for campaigns, storytelling, and key initiatives.
• Contribute ideas that enhance brand differentiation, engagement, and clarity across audiences.
• Stay informed on design trends, tools, and best practices to continuously elevate creative output.
• Support development of cohesive visual storytelling across channels, ensuring an integrated brand experience.
• Contribute to user experience and design improvements for digital platforms.
• Partner with Communications & Video and Regional Marketing teams to ensure consistent brand application across all efforts.
• Collaborate with business development, operations, and other stakeholders to understand needs and deliver effective design solutions.
• Act as a creative resource and advisor, providing guidance on design approaches and brand application.
• Support enhancements to design workflows, tools, and templates to improve efficiency and consistency.
• Maintain and organize digital assets within asset management systems.
• Help scale design solutions that can be leveraged across teams and regions.

Qualifications

• 4-7 years of prior experience in a fast-paced, design-related role preferred.
• Bachelor's degree in Graphic Design or related field required.
• Advanced proficiency in Adobe Creative Suite; familiarity with video, presentation, and digital design tools.
• Deep understanding of brand systems, design standards, and visual storytelling—with the ability to think strategically about how design ladders up to business objectives.
• A collaborative communicator who can articulate design decisions, advocate for the brand, and navigate feedback across teams.
• Proven ability to manage multiple projects and competing priorities without losing attention to craft or brand integrity.
• Familiarity with digital asset management systems and marketing tools preferred.
• Minimal travel required (less than 10%).
• Bonus experience with AI-powered design tools and an interest in how they're reshaping creative workflows.
• Motion design skills or experience with animation and video production.
• Interest or experience in UI/UX design principles and digital product environments.