Brand Designer

Blacksmith builds infrastructure to run CI workloads at scale. Our first product accelerates GitHub Actions by operating a global fleet of bare-metal machines, orchestrating tens of millions of Firecracker VMs weekly for 5,000+ companies and reaching ~$50M in ARR in 2.5 years. We manage thousands of bare-metal servers across multiple regions, schedule 100k+ vCPUs concurrently, and run a petabyte-scale Ceph cluster in-house. Backed by $58.5M from Seed to Series B (led by GV & Peak XV), we’re extending our CI infrastructure into a broader platform for agent sandboxes and a background coding agent.

About the role

As our first in-house Brand Designer, you’ll inherit and evolve a well-established brand system—one that developers already love. You’ll own how Blacksmith looks and sounds across every surface: website, social, events, decks, swag, and more. Your work will translate complex technical concepts into visuals that engage and build credibility with engineers, while maintaining a flexible system that scales across multiple product lines.

Responsibilities

• Own Blacksmith’s visual and verbal identity across all touchpoints: website, social, events, decks, swag, and beyond.
• Translate complex technical concepts into compelling visuals that resonate with engineers.
• Build and evolve a flexible visual system that scales with new product lines, avoiding static brand guidelines that quickly go stale.
• Collaborate directly with founders and engineering on launch narratives, from storytelling to assets for Hacker News, X, and the blog.
• Ship fast, iterate in public, and treat the brand as a living system that evolves alongside the product.
• Raise the bar on craft across the team while maintaining speed and quality.

Qualifications

• 5+ years in a brand design role, ideally in developer tools, infrastructure, or complex B2B products.
• A portfolio demonstrating systems thinking and range across mediums: web, motion, print, and presentations, with strong typography and layout.
• Experience building or meaningfully evolving a brand for a technical product—not just executing within an existing system.
• Ability to articulate design decisions and align engineers and founders with your vision.
• Comfort with ambiguity, a love for prototyping, and expertise in leveraging agentic tools to expedite exploration.
• Maniacal attention to polish and an instinct for what earns trust with a developer audience.

Benefits

• Medical, vision, and dental insurance.
• Competitive base salary + equity.
• 401k match.
• Unlimited PTO.
• Annual offsite.
• Early-exercise stock options.
• 12 weeks fully paid parental leave (US).