Brand Design Manager

What You Will Be Doing (Responsibilities)

• Develop and refine the overarching brand strategy, vision, and narrative that align with company goals and values
• Build and maintain scalable brand design systems (visual identity, typography, iconography, patterns, templates) while adapting to consumer, enterprise, and developer audiences
• Partner with product design teams to evolve the brand aesthetic across web, product UI, marketing, social channels, and more
• Partner with marketing, product, and business teams to align brand with company objectives and go-to-market plans
• Ensure brand cohesion as we expand into new product lines and enterprise offerings
• Stay current with industry best practices to keep the brand fresh and relevant

What We Look For In You (Required Qualifications)

• Proven experience as a brand designer, producer, or similar role
• Experience building design systems, style guides, and modular brand frameworks
• Strong ability to translate strategy into compelling visual and verbal identity systems
• Strong understanding of integrated marketing, user journeys, and multi-channel campaigns (web, product, content, social, events)
• Hands-on design skills (Figma, Illustrator, InDesign, etc.) where you can create assets yourself
• Experience in motion graphics and content management systems (CMS)
• Experience working in a tech-driven industry or with SaaS products

Nice To Haves (Preferred Qualifications)

• Experience in fintech, Web3, Bitcoin, or complex technical products