Brand Design Lead
About the role
thencontent. - What You'll Do: list of duties. Use
Responsibilities
then- each bullet.
- What You Bring: Minimum Qualifications and Preferred Qualifications. Could combine into Requirements or Qualifications. The instruction: Use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose appropriate. Probably "Requirements" for minimum qualifications, "Preferred Qualifications" maybe as part of Qualifications? But we should not create thin sections. We have both minimum and preferred; we could put them under "Requirements" (minimum) and maybe "Preferred Qualifications" as a subsection? But we only allowed headings from list; we could use "Qualifications" for both minimum and preferred combined. Or we could have "Requirements" for minimum and "Qualifications" for preferred. That seems okay.
We have also "Success In This Role First 12 Months" which is more like expectations; could be part of Responsibilities or maybe a separate section? Not in list; we could incorporate into Responsibilities or maybe omit? It's substantive but not a standard heading; we could add as a paragraph under Responsibilities or maybe under a separate section like "Expectations". But instruction: Prefer a few substantive sections over many thin ones. Could include as part of Responsibilities or maybe as a separate section "Success in the role". Not in allowed headings list, but we could still use
Success in the role
? The instruction says usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples, not exclusive? It says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. Safer to stick to those. So we can incorporate success expectations into Responsibilities or maybe a paragraph under About the role. We have Pay: base salary range $140,000 - $185,000. So we need a Pay section. Benefits: generous healthcare package, 401k matching program, catered lunches, flexible vacation time. Also mention remote/hybrid options. That's benefits. Schedule: Not explicitly given; they mention remote/hybrid but not schedule specifics. Could we infer schedule? Not given; we should not create Schedule unless posting actually states them. It does not state schedule (like full-time, hours). So omit Schedule. We also have location: headquarters in Mission District of San Francisco, remote/hybrid. Could be part of Benefits or maybe a separate section? Not in list; maybe incorporate into Benefits or About the role. We must not include boilerplate like EEO etc. Remove that. We must preserve all substantive information; not invent or summarize away detail. So we need to keep all details from the posting, but we can rephrase? It says preserve ALL substantive information; do NOT invent or summarize away detail. That suggests we should keep the original wording, not summarizing. But we can format into HTML; we should keep the text as is, maybe split into paragraphs/lists. Thus we need to copy the text exactly (or close) into appropriate elements. Let's extract sections: About The Role paragraph(s): "Descript helps creators and companies tell stories through video. The creative team ensures that our brand lives up to the ethos of our customers. We ship work that’s brave, creative, and a bit uncomfortable, pushing with conviction where human creativity matters. As the Brand Design Lead, you will evolve the brand as you create for campaigns, web experiences, and events. You’ll move between big picture concepting, building brand systems, and designing with an expert level of craft. Reporting to the Director of Brand & Content, you will be trusted and supported to create daring work that reminds people of the joy of telling stories." That's one paragraph. What You'll Do bullets: - Set a high bar and execute work that exceeds it - Evolve and extend the Descript brand to show up well in campaigns, web, and events - Lead concept and design for launches and campaigns, from brief through delivery - Build a brand system that scales - Develop brand systems and toolkits that allow the work to scale in expected (and some unexpected) ways - Enable product, marketing, and sales partners to create on-brand assets without relying on you - Multiply your creative impact - Use AI tools and processes to deliver scale without compromising quality - Direct internal and external creative partners from illustrators to design engineers - Mentor designers around you and be an ambassador for your craft around the company What You Bring Minimum Qualifications: - 6+ years in brand design, in-house or agency - Portfolio showcasing a range of both strategic thinking and executional craft across web, social, and paid channels - Strong command of typography, color, and composition - Evidence of building a brand system that scaled beyond your output - Experience directing outside creative partners - Fluency with AI tools to produce and scale work alongside a clear perspective of where not to use them Preferred Qualifications: - Brand work within a SaaS company (especially the creative software space) - Motion, front-end dev, or illustration skills - Experience creating generative brand tooling - Comfort with being on camera and sharing your work publicly Success In This Role First 12 Months: list of statements (maybe we can incorporate as a paragraph or list under Responsibilities? It's more about expectations; maybe we can add a section "Expectations" but not allowed. Could incorporate as a paragraph under About the role or Responsibilities. I'd add as a paragraph under Responsibilities after the bullets, maybe as a separate
with heading "Success in the role"? But not allowed. Safer to add as a
under Responsibilities without a heading? But we need headings for sections; we could add a
Success in the role
though not in list but maybe acceptable as e.g. The instruction says "Usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." The e.g. suggests those are examples, not exclusive. So we could use other headings as long as they are
. However they said "Prefer a few substantive sections over many thin ones." Adding a Success section might be thin? It has several bullet points; could be okay. But we already have Responsibilities; we could incorporate success expectations as part of Responsibilities. I'd rather incorporate into Responsibilities as a paragraph after the bullets: "Success in the role: ..." but that would be summarizing? It's directly from posting. We can keep as a
with that content. Thus Responsibilities section will have
- for duties, then a
- ... ...
- Minimum Qualifications... Actually we need to list each bullet under Minimum Qualifications. Could also separate Preferred Qualifications under Qualifications. Better:
- 6+ years in brand design, in-house or agency ...
- Brand work within a SaaS company (especially the creative software space) ...
for the success statements. Now Benefits: "Benefits include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time. Our headquarters are located in the Mission District of San Francisco, CA. We're hiring for a mix of remote roles and hybrid roles. For those who are remote, we have a handful of opportunities throughout the year for in person collaboration. For our hybrid roles, we're flexible, and you're an adult—we don't expect or mandate that you're in the office every day. We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person." We should keep that as a
under Benefits. Pay: "The base salary range for this role is $140,000 - $185,000. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above." We put that under Pay. We must not include Job ID etc. Not present. We must not include EEO etc. Remove that. Now we need to output only HTML fragment, no /, no markdown. We'll structure:
About the role
...
Responsibilities
Success In This Role First 12 Months ...
Requirements
Requirements
for Minimum Qualifications;Qualifications
for Preferred Qualifications. Thus:Requirements
Qualifications
Benefits
...
Pay
...
We should not add Schedule. Check that we preserved all substantive information: About the role paragraph, responsibilities bullets, success statements, minimum qualifications, preferred qualifications, benefits paragraph, pay paragraph. Also we kept location and remote/hybrid details inside benefits paragraph. We removed EEO etc. Now ensure we didn't add any extra content like "commensurate with experience". Not present. Now output HTML. Let's craft. Be careful to keep punctuation exactly as in source. About the role paragraph: copy exactly: "Descript helps creators and companies tell stories through video. The creative team ensures that our brand lives up to the ethos of our customers. We ship work that’s brave, creative, and a bit uncomfortable, pushing with conviction where human creativity matters. As the Brand Design Lead, you will evolve the brand as you create for campaigns, web experiences, and events. You’ll move between big picture concepting, building brand systems, and designing with an expert level of craft. Reporting to the Director of Brand & Content, you will be trusted and supported to create daring work that reminds people of the joy of telling stories." Note there’s a curly apostrophe in “You’ll”. We'll keep. Responsibilities bullets: copy each bullet exactly as in source: - Set a high bar and execute work that exceeds it - Evolve and extend the Descript brand to show up well in campaigns, web, and events - Lead concept and design for launches and campaigns, from brief through delivery - Build a brand system that scales - Develop brand systems and toolkits that allow the work to scale in expected (and some unexpected) ways - Enable product, marketing, and sales partners to create on-brand assets without relying on you - Multiply your creative impact - Use AI tools and processes to deliver scale without compromising quality - Direct internal and external creative partners from illustrators to design engineers - Mentor designers around you and be an ambassador for your craft around the company Success In This Role First 12 Months paragraph: copy exactly: "Our identity feels evolved because you challenged it, pushed it, and fought for something outside any project brief you were givenYou launched a brand campaign that did numbers in your ex-coworker group chat (hopefully for good, but that’s not guaranteed)Sure, the Descript website is more on brand and converts well, but there are also immersive moments you are genuinely proud of pulling offYou regularly spend time with people around the company you never thought you’d be collaborating withYou shipped something you weren’t proud of, picked yourself up and learned from itThere’s some Descript merch around you that