Brand Design Lead

Role Overview

We’re looking for a Brand Design Lead with signage and wayfinding expertise to join our Austin Lifestyle Studio. Our work spans college football stadiums, MLS venues, hospitality destinations, landmark lifestyle districts, high-rises, and iconic workplace brands.

About the Role

In this role, you are a people and project leader, a creator of strategy, a design thinker, a client advocate and a relationship steward. You are a practice builder, who leverages a diverse portfolio of projects and business acumen to engage in new clients and project work. This role is for a leader who loves to push new ideas, is passionate about design, and gets excited about leading diverse projects and extremely talented creatives.

What You Will Do

• Strategic Growth Marketing and Developing New Business on a Consistent Basis
• Attending, Hosting, or Speaking at Industry Events
• Increasing Gensler’s Visibility in the Marketplace
• Working Closely with Our Marketing Team to Ensure Business Development Reporting, Lead Generation, Fee Development, Project Marketing, Proposal Writing, and Ensuring Timely Responses

Leadership

• Building the Industry’s Most Creative Team of Designers
• Enabling the Team to Reach Their Individual Potential and Maintain a Positive Team Environment
• Building Staff Capabilities Through Programs That Improve Individual Design Skills, Technical Skills, Communication, and Project Management
• Providing a Creative, Innovative, and Nurturing Environment

Team Management

• Representing the Interests of the Brand Team and Ensuring Issues Are Addressed and Resolved Expeditiously
• Monitoring and Evaluating the Efficiency and Effectiveness of All Staff, Business, and Financial Operations Within the Dallas Brand Team
• Managing and Mentoring Team Members
• Providing Direction on Initiatives and Project Focus
• Participating in Management Meetings, Studio Meetings, Staffing, Mentoring, and Providing Creative Direction to Design Teams

Staff Development

• Working Closely with Your Team to Ensure an Outstanding Experience
• Overseeing Hiring, Employee Work Performance, Learning, Professional Development, Bonus Review, Appointment Input, and Evaluation
• Inspiring Creativity by Partnering with Design Leaders to Develop Brand Strategies

Projects

• Leading Projects and Ensuring Client Satisfaction
• Focusing on Project Process, Service/Delivery, Work Environment, Project Documentation, and Building Clients’ Trust and Loyalty in Gensler
• Acting as the Liaison to Our Clients and Becoming the Voice of the Client Guiding Project Teams
• Collaborating with Other Office Leaders, Practice Area Leaders, Team Members, and Colleagues to Promote an Interdisciplinary Design Approach and Philosophy

Your Qualifications

• 15+ Years of Experience in Brand Strategy, Print Design, and Environmental Graphics
• Bachelor's Degree in Fine Arts, Graphic Design, or Related Field
• Ability to Be Client-Facing and Bring in Business
• Exceptional Design Sense with the Ability to Provide Clear, Critical Design Reviews to Project Teams
• Excellent Communication Skills and Experience as the Main Point of Contact for Clients, Vendors, Consultants, and Project Teams
• Able to Lead Complex, Multifaceted Projects While Exhibiting Financial Stewardship and Adhering to Demanding Project Schedules
• Ability to Work Closely with Design Leadership Across Gensler to Promote an Interdisciplinary Design Philosophy and to Facilitate Its Advancement Both Inside and Outside of the Firm
• Desire to Develop, Motivate, and Mentor Young Design Professionals
• Demonstrated Success in Building, Nurturing, and Sustaining Client Relationships

Location

This position is in-person. Successful candidates will be located in the Austin, Texas area. If you're open to relocating to the area, please apply! Non-local candidates are welcome. U.S. News & World Report’s 2025-2026 study ranks Austin in the top 10 Best Big Cities to Live in the U.S.!