Brand Copywriter

Responsibilities

• Own brand tone of voice in China, define and protect it
• Write campaign copy, OA long-form, key messaging and brand narratives
• Write copy briefs for external agencies; review and approve their copy output
• Review copies across the brand and hold the standard on both consistency and clarity
• Contribute to OA content strategy and platform-level content planning
• Bring consumer and cultural insight into the creative process
• Collaborate with the team to ensure copy and visual tell the same story

Qualifications

• Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriate
• We are not only looking for functional copy, we are looking for someone who can write a love song
• Has served luxury brands, industry is open. Understands the restraint and precision that premium communication requires
• Able to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider team
• Deep understanding of Chinese consumer culture and the platforms they live on
• Agency, editorial, or brand-side background welcome. Planning or strategy experience is a big plus
• Organised, stable, collaborative, detail oriented
• Bilingual CN/EN