Brand Community Manager

Job Summary

Responsibilities

Qualifications

Skills

Benefits

Pay

Schedule

The Brand Community Manager supports the Brand Marketing team by leading and managing strategic community marketing and communications plans for some of SEGA’s largest brands, including ATLUS, RGG and Legacy.

Responsibilities

• Partner with Brand Marketing, Community, Public Relations, and Development teams across the Americas, EMEA, and Japan to lead the executive of overarching community strategies and campaign narratives for the ATLUS and RGG, Legacy brands.
• Collaborate closely with cross-functional teams to identify opportunities for engaging community stories and content that will resonate with fans across platforms.
• Grow and nurture the ATLUS, RGG and Legacy fan communities ensuring reach across all segments of diverse players and achieving strong growth and engagement across all social channels.
• Work closely with the Brand team to support the development and management of the community marketing strategies.
• Partner with the influencer management teams to develop and optimize ATLUS and RGG influencer-facing Twitch and YouTube presence.
• Work closely with U.S. Creative agencies in day-to-day operations to execute creative content and promotions.
• Develop opportunities for fan community to engage with the ATLUS and RGG brands to aid in Brand-related campaigns.
• Plan and coordinate live and virtual events that utilizes creators and community participation to support the growth of ATLUS and RGG brands while also contributing to their own growth.
• Collaborate closely with product marketing community managers for post scheduling, channel management and health.
• Analyze and report on earned community campaign results using quantifiable metrics. Define KPI benchmarks across all brands and identify user sentiment, opinions, and actionable insights through social listening.

Qualifications

• Typically has 7+ years of experience in a community management or related role; experience in the gaming or entertainment industry preferred.
• Strong project management and creative planning skills.
• A strong passion for Japanese IP, with a deep familiarity with ATLUS, RGG and Sega’s legacy games.
• Strong understanding of social platforms such as TikTok, Twitch, YouTube, and others, including a familiarity with the unique workings of each platform.
• Solid knowledge of the content creation and influencer landscape within the gaming industry.
• Excellent interpersonal, written, verbal, and reporting skills, with the ability to communicate effectively across teams and with external partners.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools preferred.
• Creative, collaborative thinker who contributes to improving unique workflows and processes.
• Comfortable working in a fast-paced, small-team environment and collaborating with overseas teams, including flexible hours as needed.
• Good existing relationships with a wide range of influencers, from small to large, preferred, and the capacity to manage a growing database of contacts.
• A positive, professional, and solutions-oriented attitude.
• A passionate gamer with a strong knowledge of the ATLUS and RGG brands like Persona, Like A Dragon, Metaphor, Shin Megami Tensei, Raidou, Unicorn Overlord.
• Familiarity with SEGA’s Legacy IPs such as Shinobi and Crazy Taxi. Experience working with a Japanese game publisher is a plus.

Skills

• Strong project management and creative planning skills.
• A strong passion for Japanese IP, with a deep familiarity with ATLUS, RGG and Sega’s legacy games.
• Strong understanding of social platforms such as TikTok, Twitch, YouTube, and others, including a familiarity with the unique workings of each platform.
• Solid knowledge of the content creation and influencer landscape within the gaming industry.
• Excellent interpersonal, written, verbal, and reporting skills, with the ability to communicate effectively across teams and with external partners.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and analytic measurement tools preferred.
• Creative, collaborative thinker who contributes to improving unique workflows and processes.
• Comfortable working in a fast-paced, small-team environment and collaborating with overseas teams, including flexible hours as needed.
• A positive, professional, and solutions-oriented attitude.
• A passionate gamer with a strong knowledge of the ATLUS and RGG brands like Persona, Like A Dragon, Metaphor, Shin Megami Tensei, Raidou, Unicorn Overlord.
• Familiarity with SEGA’s Legacy IPs such as Shinobi and Crazy Taxi. Experience working with a Japanese game publisher is a plus.

Benefits

• Flexible work schedule as needed.
• Competitive compensation package.
• Professional development opportunities.
• Health and wellness benefits.
• Employee recognition and rewards program.

Pay

• Salary range: $80,000 - $120,000 annually.

Schedule

• Full-time, hybrid work model.