Brand & Campaign Strategy, Intern

About the role

The Jacksonville Jaguars and Bold Events are committed to developing talent and interest in professional sports and entertainment. An assistantship at the Jaguars and Bold Events will provide you the chance to explore your career interests, acquire marketable job skills while “learning the ropes” of the industry, establish professional contacts, and gain practical “hands on” experience while working at the highest level of professional entertainment and sports.

Responsibilities

• Contributing to campaign planning and creative brainstorming
• Brand research, including conducting audits, tracking industry trends, and summarizing insights that inform brand positioning and campaign planning
• Moderation and organization of assets, departmental files, calendars, promotional materials and marketing inventory
• Social media copy, content and graphics across multiple brands and platforms
• Event support for brand activations and supporting on-site social coverage
• Influencer and creator partnerships, including research, coordination, and campaign tracking
• Collaborating with marketing, creative, partnerships, and content teams to support integrated campaigns
• Support Marketing department with tentpole initiatives and events throughout the offseason

Qualifications

• Must be eligible to receive college credit for the internship OR have graduated within 18 months of the internship start date
• Basic understanding of brand strategy, marketing campaigns, and storytelling principles
• Ability to analyze information and synthesize insights from research and campaign performance
• Knowledge of Microsoft Office computer programs
• Demonstrated ability to deliver on assigned tasks on time with superior attention to detail while managing multiple projects
• Excellent communication, presentation, and organizational skills
• Creative and strategic thinker
• Willingness to learn and grow, with well-developed interpersonal skills and a collaborative, team-oriented mentality
• Must be able to take initiative, be accountable to learning and tasks and work independently on projects from time to time