Brand Calendar Planning Manager - Dunkin

About the role

The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams – bringing clarity, structure, and momentum to how marketing work gets done.

Responsibilities

• Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.
• Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.
• Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum.
• Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why.” Tailors messaging and approach based on audience, context, and stakeholder needs.
• Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities. Helps translate prioritization decisions into clear executional support across channels.

Requirements

• 4 Year Degree in Marketing, Business or related field
• 5-7 Years of experience in Brand marketing, integrated marketing, or related field
• Strong understanding of marketing channels and how they work together
• Exceptional cross-functional leadership and relationship management skills
• Strong situational leadership skills; able to adapt approach based on stakeholders and context
• Proven ability to influence without direct authority
• Extensive experience in strategic briefing
• Strong organizational skills with the ability to manage multiple workstreams simultaneously
• Excellent communication and stakeholder management skills
• Experience in fast-paced, matrixed organizations preferred

Pay

$92,821 – $137,513 per year