Brand Business Consultant Manager

About the role

As a Brand Business Consultant Manager, you'll serve as a trusted advisor to an assigned portfolio of franchise organizations, helping drive business performance, organizational effectiveness, and long-term growth. Through strategic partnership, coaching, and business consultation, you'll empower franchise leaders to achieve strong results while delivering exceptional guest experiences.

In this role, you'll identify opportunities that improve business outcomes and strengthen franchise success, build trusted relationships, support franchisees with guidance and resources, partner across teams to align priorities, and leverage insights to drive change and help franchise organizations build the capabilities needed to grow and thrive.

Responsibilities

• Manage the performance and growth of an assigned franchise portfolio
• Analyze business, operational, and market data to identify opportunities
• Lead business reviews and performance planning discussions with franchisees
• Coach franchise leaders on operations, leadership, and organizational effectiveness
• Recommend solutions that improve execution, profitability, and guest experience
• Coordinate cross-functional support to address business needs and priorities
• Drive execution of key brand initiatives and strategic objectives
• Build trusted relationships with franchise owners and leadership teams
• Advocate for franchisee needs while ensuring brand alignment and accountability
• Monitor industry and competitive trends to inform business recommendations
• Lead, coach, and develop assigned team members

Requirements

• Bachelor's degree or equivalent work experience
• 4+ years of professional experience
• Strong business and financial acumen
• Experience analyzing data and translating insights into action
• Ability to influence, coach, and build credibility with business leaders
• Strong strategic thinking and problem-solving skills
• Experience leading change and driving business results
• Excellent communication and relationship-building skills
• Ability to manage multiple priorities in a fast-paced environment
• Valid driver's license and ability to travel as needed

Qualifications (Preferred)

• Experience in restaurant, retail, hospitality, franchise, or multi-unit operations
• Experience consulting with owners, operators, or senior business leaders
• Franchise business management experience
• Portfolio or multi-unit performance management experience
• Experience leading organizational or culture development initiatives
• Experience supporting new market growth or business turnaround efforts
• Proven success leading cross-functional projects and initiatives
• Executive presence with strong presentation and facilitation skills

Benefits

• Competitive weekly pay
• Bonus program that scales up to 2.5X payout potential based on company results
• Company vehicle
• 5 weeks PTO plus flex weeks
• Paid corporate holidays
• Paid parental leave*
• 401(k) match $1/$1 up to 4%
• Competitive medical, dental, and vision benefits*
• Short-term and long-term disability benefits*
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Discounted meals for you and a guest
• Wireless service discounts
• Computer & software discounts
• Fitness/gym discounts
• Awards and recognition for all you do
• Retirement celebration program

Schedule

This role is field-based, supporting restaurants across an assigned market or region. You’ll travel frequently to partner with Operations, provide on-site support, and maintain strong relationships with leaders and teams in the field. When not traveling, you’ll work from your home office, balancing independent work with virtual collaboration.

Success in this role requires full-time availability, flexibility to adjust to evolving operational priorities, and the ability to travel regularly—including day trips, overnight travel, and extended market visits. While most travel will occur within your assigned market or region, some out-of-market support may be required based on business needs. Candidates must reside within the region they support and be able to travel throughout that area as needed.