Brand and Marketing Manager

About the role

This Brand and Marketing Manager role will act as the key brand and marketing point of contact for the US region, supporting market-specific initiatives and ensuring alignment with global brand strategy. The role will work closely with US MBD stakeholders to translate global campaigns into impactful regional activation.

Responsibilities

• Project management of creative marketing and brand projects, ensuring outputs meet Freshfields' global standards for quality, consistency and brand governance.
  • Typical projects may include: global marketing campaigns, signature events, flagship reports, pitch materials, and thought leadership reports.
  • Lead and coordinate marketing projects that are originated in, or adapted for, the US region, ensuring relevance to the local market.
  • Advise US stakeholders on the best approach, channels and assets for regional marketing execution.
  • Support pragmatic solutions to the brief, within the parameters of the brand, and flag creative concerns when necessary.
  • Support on the allocation of new briefs, alongside the senior marketing and brand team.
  • Oversee production of creative assets across digital, print and motion channels, working with internal design studio team and external suppliers as needed.
  • Go beyond 'trafficking' projects to provide excellent service to internal clients and add value to the process through guidance and advice on project approach and marketing deliverables.
  • Quality check work before delivery to stakeholder.
• Stakeholder engagement and collaboration:
  • Build and maintain strong working relationships with senior stakeholders, project sponsors and cross-functional teams, including brand, design, digital, events and communications.
  • Cook up with business stakeholders to set and meet project expectations, managing planning discussions to extract key information for campaign and creative briefs.
  • Cook up with business development colleagues to ensure creative deliverables support campaign objectives.
  • Work in close partnership with the US-based designer to ensure efficient resourcing, high-quality outputs, and alignment with global brand standards.
  • Cook up briefs, reviews and project priorities jointly with the designer to ensure clarity and effective workflow.
  • Provide strategic guidance to the US designer on brand requirements, stakeholder expectations and project context.
• Brand governance:
  • Act as the first point of contact for brand-related queries from US colleagues.
  • Provide guidance on brand usage, tone of voice and visual identity to ensure consistent application of the brand.
  • Manage the approval of marketing and design materials produced in the region, escalating to Global Brand where needed.
  • Oversee the regional brand governance process, ensuring compliance with Freshfields' global brand standards.
  • Maintain and manage US-specific brand assets, templates and guidance materials.
  • Manage US merchandise and promotional items (e.g., selection, supplier coordination, stock control, and usage guidance).
  • Partner with the Global Brand team to identify and address regional brand risks or inconsistencies.
• Process improvement and operational support:
  • Maintain project documentation using workflow tools, ensuring transparency and effective communication across the team.
  • Proactively manage timelines, contingency plans and process improvements to streamline business operations.

Requirements

• Proven experience of end-to-end project management of corporate/brand communications across print and digital, from initial briefing through to final implementation.
• Proven experience of delivering to exacting client service standards.
• Experience of managing content-heavy projects created in MS Office and the Adobe suite.
• Working knowledge of InDesign or Adobe Creative Suite software is very useful.
• Experience of proofreading/checking.

Skills and capabilities

• Meticulous attention to detail and accuracy – in everything.
• Ability to build strong working relationships with stakeholders and colleagues.
• Ability to facilitate meetings, actively listen, and drive outcomes.
• Ability to anticipate challenges/implications before they happen.
• Ability to use initiative but not take unnecessary risks.
• Prowess in Microsoft Office (particularly PowerPoint).
• PC and Mac literate.
• Strong influencing, interpersonal and communication skills.
• Excellent written and spoken English.

Ways of working

• Ability to work under pressure and to tight timelines with fast iteration and turnaround.
• Comfortable dealing with multiple changes and the challenge of immediacy.
• Ability to develop knowledge of the client’s brand and how to implement it.
• Understand the impact of stakeholder feedback on process and deadlines.
• Highly methodical and organised approach to work.
• Professional, confident and calm under pressure.
• Organised with an adaptable mindset to cope with fluid project requirements.
• Resilient, driven and energetic with a positive attitude.
• Quick to learn with excellent time-management skills.
• Strong team player – warm and approachable.