Brand and Leadership Education Manager

About the role

Lexus College is seeking a passionate, highly motivated Brand and Leadership Education Manager to educate, engage, and inspire learners. The role leads the design and delivery of leadership development programs that advance enterprise priorities and strengthen the Lexus brand, reporting to the Senior Manager for Lexus College.

Responsibilities

• Program Strategy and Leadership: Design leadership development curriculum aligned with enterprise priorities; partner with internal stakeholders and external vendors to execute large-scale, multi-city training events; lead strategy, development, and production of Elevate and Elevate Fusion training programs for Lexus dealership leaders and core teams; guide Elevate’s transition to an “Always On” model with year-round engagement strategies; collaborate with leadership on budget planning, program priorities, and long-term strategy; provide leadership and direction to business partner team members to meet defined goals, objectives, and performance expectations.
• Engagement, Communications, and Marketing: Create and execute marketing campaigns that increase awareness, participation, and engagement, including contests, promotional materials, and sizzle reels; manage the monthly Elevate Insights newsletter for more than 20,000 dealership associates, Area teams, and HQ managers; maintain registration trackers and communication channels to keep Area and dealership teams informed and aligned.
• Brand Ambassadorship and Facilitation: Serve as a Lexus brand ambassador, helping TMNA associates connect with the Lexus brand and explore internal career development opportunities; facilitate bi-weekly Lexus brand training for new TMNA team members; develop branding materials that support cross-functional initiatives, including manufacturing plant teams; support alignment between Lexus College, Area teams, HQ stakeholders, and external partners.
• Fiscal Responsibility: Partner with leadership on annual budget planning and resource allocation; manage programs within approved budgets while supporting future program strategy.

Requirements

• Bachelor’s degree in Education, Business, Marketing, Instructional Design, Communications, Organizational Leadership, Human Resources, Psychology, or a related field.
• Proven experience developing content and managing adult learning or leadership development programs from concept through execution.
• Understanding of automotive wholesale operations and retail dealership business models.
• Advanced experience with research and development, live and self-paced training delivery, and production across multiple media formats, including hands-on vehicle demonstrations and ride-and-drive events.
• Strong knowledge of customer service practices, customer expectation management, and emerging industry trends.
• In-depth knowledge of training frameworks and certification programs.
• Strong understanding of leadership principles within the retail environment.
• Demonstrated ability to deliver high-impact training and facilitate professional development sessions.
• Ability to travel up to 20%.

Preferred Qualifications

• Graduate degree in Instructional Design, Marketing, Organizational Behavior, Leadership, Communications, Psychology, or Business Administration.
• Certification in executive coaching or leadership assessments.
• Professional membership with ATD.
• Experience in curriculum design, operations, and strategy.
• Classroom facilitation experience.
• Automotive retail operations experience.

Benefits

• Work environment built on teamwork, flexibility, and respect.
• Professional growth and development programs to help advance your career, as well as tuition reimbursement.
• Team Member Vehicle Purchase Discount.
• Toyota Team Member Lease Vehicle Program (if applicable).
• Comprehensive health care and wellness plans for your entire family.
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota regardless of whether you contribute (if applicable).
• Paid holidays and paid time off.
• Referral services related to prenatal services, adoption, childcare, schools and more.
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA).