Brand and Go To Market Lead

About the role

We are building the defining brand voice in the corporate social impact space, and we need a creative, strategic, and deeply hands-on Brand & GTM Lead to make it happen. This person will own our narrative from the ground up: what we say, how we show up, what the world associates with our name. You will produce, travel, publish, record, and execute and not delegate.

What You Will Own

• Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences.
  • Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers.
  • Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically.
  • Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution.
  • Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution.
  • Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale.
  • Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively.

Who You Are

• 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem.
  • Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms.
  • A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week.
  • Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely.
  • Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it.
  • US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions.
  • Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics.
  • Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space.

Nice to Have

• Prior experience building a brand function from early stage (seed to Series B).
• Existing relationships with social impact influencers, nonprofit leaders, or CSR press.
• Video editing or production experience (even basic), so you can give precise direction.
• Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms.

What Success Looks Like (1st 6 Months)

• A clear, differentiated brand narrative document that the whole company rallies behind.
• 3+ podcast episodes recorded, produced, and distributed.
• A consistent social content calendar running with measurable engagement growth.
• At least 1 flagship US event conceptualized and executed.
• A content engine running with India-based team — briefed, produced, and published on cadence.

Compensation & Perks

• Competitive US-market compensation with performance-linked upside.
• Travel budget included.
• Full flexibility on location within the US (San Fransisco / Bay Area preferred).

Why This Role?

• You will be the first dedicated brand voice we have had, which means you write the playbook.
• The social impact sector is at an inflection point, and our company sits right at the intersection of technology, corporate responsibility, and measurable community outcomes.
• This is a rare chance to shape the narrative of a category, not just a company.