Brand and Experiences
Brand & Experiences
This role owns Shepherd’s presence across events, brand, content, and social. You design the unique experiences brokers remember, the activations that feel more like great parties than industry conferences, the dinner series brokerage leaders are jealous they didn’t get invited to, and the social and content layer that amplifies Shepherd’s unique point of view in the world of commercial insurance, AI infrastructure, construction, and renewable energy.
Shepherd’s positioning and story are in place; the visual, experiential, and social expression of that story is still catching up. Our brand should feel like a frontier AI company punching above its weight. Our events should feel like parties with a guest list that people are dying to get on. You should be able to tell in 2 seconds from looking at our web, decks, and social properties that they’re from Shepherd (unmistakeable and entirely different from the rest of insurance).
Lead event strategy and execution: Own conference and field marketing strategy across industry events, vertical events, brokerage events, and Shepherd-hosted programs. This world is fragmented and disorganized. You will bring clarity to this chaos.
Design and execute broker-facing dinners, roundtables, office activations, and one-of-one experiences for key distribution partners.
Run proprietary Shepherd experiences: Develop and execute Shepherd-specific events and activations that reflect our brand and stand out from traditional carrier programs.
Own social and executive brand: Manage executive social narratives for our leadership team (especially Justin and Mo) — narrative arcs, posting calendars, prompts, and support on writing, clipping, and publishing.
Oversee social and content output across company channels.
Manage content and creative partners: Lead the contractor and agency stack that produces social, video, blog, and broker-facing nurture content. Drive lightweight production yourself (outlines, scripts, looms, social copy, basic video clipping) to keep momentum between larger shoots.
Steward the brand system: Apply and evolve Shepherd’s visual and verbal identity across web, decks, broker collateral, event presence, swag, and careers pages. Partner closely with our Marketing Engineer on web experiences.
Coordinate press and comms: Manage relationships with any PR or comms partners, prioritize opportunities, coordinate spokespeople, and ensure earned coverage reinforces the narrative we’re building.
Own budgets and vendors: Manage six-figure budget for events and production, negotiate with vendors, and ensure flawless execution on logistics and experience.