Brand and Advertising - Brand Associate II

About the Role

This position within the Brand & Advertising team plays a critical role in driving the successful planning, execution, and optimization of integrated brand campaigns that grow awareness of Credit One Bank as a national brand. The ideal candidate is both strategic and execution-oriented, capable of managing complex projects, influencing cross-functional stakeholders, identifying opportunities for optimization, and driving initiatives forward with exceptional attention to detail. This role will regularly interact with agency partners and must work collaboratively in the development and execution of mass media efforts while ensuring alignment with brand standards and objectives.

Responsibilities

• Campaign Management & Execution
  • Project management, ensuring campaigns and projects track toward key milestones, identifying opportunities for optimizations, and keeping project trackers up to date with all campaign inputs and outputs.
  • Manage the day-to-day planning and execution of integrated marketing campaigns, ensuring deliverables, timelines, budgets, and key milestones are achieved.
  • Proactively identify risks, gaps, and roadblocks, recommending solutions to ensure successful campaign execution.
  • Support the launch of campaigns by ensuring timely deployment, working cross-functionally to ensure all stakeholders are tracking toward their deliverables.
• Cross-Functional Collaboration
  • Coordinate and schedule meetings and follow-up discussions; document key decisions, action items, and next steps while ensuring accountability and follow-through.
  • Serve as a central point of coordination across Brand, Media, PR, Sponsorships, Compliance, Marketing Communications, and external agency partners to drive alignment and execution.
• Creative Development & Brand Stewardship
  • Contribute to brainstorming and campaign concepting initiatives by documenting ideas, creating presentations, and providing insightful recommendations that support leadership decision-making.
  • Assist in the development of campaign briefs, presentations, strategic recommendations, and executive-ready materials.
  • Ensure all marketing assets and deliverables align with established brand standards, messaging guidelines, and creative objectives.
  • Lead project management for internal creative needs, submitting requests and working directly with the Marketing Communications team to develop assets for various needs.
• Compliance & Approval Management
  • Manage Compliance collaboration and approval process, reviewing marketing assets, collecting feedback, and facilitating productive discussions to identify solutions that satisfy both marketing and regulatory requirements.
  • Ensure reviews and approvals are completed within established service-level agreements (SLAs) to support campaign launch timelines and business objectives.
• Research, Insights & Performance Analysis
  • Manage the development of quantitative and qualitative brand research studies.
  • Partner with internal and external research teams to identify emerging consumer trends, market opportunities, and brand perception insights.
  • Review media performance data monthly and quarterly to identify insights regarding campaign and creative effectiveness.
  • Translate research findings, campaign results, and media performance metrics into actionable recommendations for future initiatives.
  • Work closely with media teams to develop and execute high-impact branded content and custom media opportunities.
  • Evaluate campaign performance and audience engagement trends to ensure media investments remain aligned with target audiences and business objectives.
  • Stay informed about competitor campaigns, industry trends, and evolving marketing strategies, proactively sharing relevant insights and strategic observations.
• Budget Management
  • Manage budgets by ensuring campaign spend is tracking against approved estimates and allocated resources.
  • Support budget forecasting, reconciliation, and reporting process to maintain financial accuracy and accountability.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.
• Experience: 3+ years in brand marketing, advertising, campaign management, integrated marketing, or related marketing functions. Experience working with external agencies, vendors, and cross-functional stakeholders is preferred.

Skills

• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Demonstrated project management skills with the ability to manage multiple priorities and initiatives simultaneously.
• Strong analytical skills with the ability to evaluate research, interpret performance data, and identify meaningful insights.
• Exceptional organizational skills and attention to detail.
• Strong verbal, written, and presentation communication skills.
• Ability to influence stakeholders and drive alignment across teams without direct authority.
• Proven problem-solving skills and proactive approach to identifying opportunities and mitigating risks.
• Self-starter with the ability to take ownership of projects from concept through execution in a fast-paced environment.

Schedule

• Travel 2-3 times per year for productions and miscellaneous meetings.