Brand Analyst Remote

Responsibilities

• Leads integrated campaigns, manages content and insights, and supports key brand initiatives.
• Develops and executes comprehensive paid media strategies across the full funnel—from awareness through conversion.
• Manages campaign inputs and deliverables to ensure timely and accurate execution.
• Oversees campaign and project timelines, launches, optimizations, and performance tracking.
• Prepares presentations and campaign recaps for internal stakeholders.
• Collaborates with agency partners and internal teams to support Parkview brand and service line initiatives.
• Serves as a key contact for market research setup and reporting.
• Contributes to learning agendas and performance optimization planning.
• Analyzes and summarizes brand and industry research to inform campaign strategy.
• Maintains responsibility for budget tracking and forecasting, ad hoc problem-solving, consumer trend monitoring, and staying current on industry and platform updates.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Communications or related field.
• 1-4 years of experience.
• Experience managing paid media channels and campaigns, marketing projects, and timelines.

Qualifications

• Strong analytical skills with the ability to review marketing performance data and help summarize insights to support optimization decisions.
• Knowledge of marketing fundamentals, including campaign planning, creative development, and execution support.
• Strong organization, project coordination, and communication skills, with the ability to collaborate effectively across teams and stakeholders.
• Understanding of paid media and how best to optimize channels in an integrated capacity, from awareness to education/consideration to performance acquisition.
• Possesses high levels of professionalism and is comfortable collaborating with leaders at all levels.
• Vendor or agency management experience.
• Key team player and great collaborator.