Brand Ambassador Manager - Lingua Franca & Sea Smoke

About the role

The Brand Ambassador for Lingua Franca and Sea Smoke plays a pivotal role in promoting the brands, driving sales, and educating consumers. They travel 50-70% of the time to represent the brands at key industry events, tastings, trade shows, and consumer-facing promotions. They also collaborate closely with the marketing, strategy, and enablement, and sales teams to achieve measurable key performance indicators (KPIs).

Responsibilities

• Travel 50-70% of the time to represent the brands at key industry events, wine tastings, trade shows, and consumer-facing promotions.
• Drive sales by engaging with consumers, retailers, distributors, and restaurant professionals at events, tasting rooms, and sales meetings.
• Ensure effective product education and sampling to increase brand visibility.
• Work closely with the marketing team to ensure brand messaging aligns with marketing campaigns and with the sales team to develop strategies that increase revenue and market share.
• Lead educational sessions to enhance consumers’ and industry professionals' knowledge of our products, their unique qualities, and how to pair them with food.
• Provide training and support for retail and restaurant partners.
• Achieve measurable key performance indicators (KPIs), which include sales targets, event engagement, and brand awareness metrics.
• Gather feedback from consumers, customers, and partners to inform marketing strategies and product development.
• Share insights and trends with the brand and sales teams.
• Cultivate long-term relationships with key industry stakeholders, such as sommeliers, buyers, distributors, and event organizers, to foster brand loyalty and open new sales channels.
• Ensure the proper distribution and display of promotional materials, samples, and brand assets to maximize exposure and drive sales at key accounts.

Qualifications

• A deep enthusiasm and understanding of wine culture, varieties, and trends in the industry.
• Extensive experience in brand ambassadorship, sales, or hospitality with a focus on premium or luxury brands.
• Expertise in the Willamette Valley, Santa Barbara, and Burgundy, their wines, the luxury consumer, and Lingua Franca and Sea Smoke’s competitive set.
• Strong verbal and written communication skills, with the ability to effectively engage large audiences and convey brand stories.
• Ability to sell and influence, with experience in achieving sales goals and KPIs in a high-pressure, results-driven environment.
• Comfortable working cross-functionally with both marketing and sales teams to execute brand strategies and drive measurable results.
• Willingness and ability to travel 50-70% of the time, often on weekends and evenings, to attend events and activate the brand in key markets, including international travel.
• Ability to work independently with minimal supervision while representing the brand.
• Valid Driver’s License required for travel between accounts and events.
• Preferred WSET III certification or Court of Master Sommeliers certified.
• Previous experience working with premium or luxury wineries.
• Previous experience as sommelier in a fine dining restaurant.
• Familiarity with the world of fine dining, sommeliers, luxury consumers.
• Familiarity with social media platforms and digital engagement strategies.

Compensation

Competitive salary based on experience. Performance-based incentives and bonuses. Travel expenses covered, including accommodation and meals. Opportunities for professional development and wine education. Must have valid U.S. Passport.

Location

Salem, Oregon. Additional Locations: Santa Barbara, California.

Salary Range

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future.

Job Type

Full time

Job Area

Marketing

Salary

$100,300.00 - $153,600.00

Note

No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.