Brand Ambassador

About the role

Brand Ambassadors are the face and voice of the brand, responsible for driving brand awareness and sales through in-person activations and various media channels. They work closely with the Sales and Marketing teams to support key marketing objectives, including communicating product value, capturing customer feedback, and representing the brand at events and retail locations where our products are sold.

Responsibilities

• Execute in-store support across assigned accounts including demos, activations, events, and merchandising
• Build and maintain strong relationships with budtenders, store leadership, and retail partners
• Maintain and improve brand visibility, displays, and merchandising standards
• Conduct budtender trainings to increase product knowledge and sell-through
• Capture, monitor, and report market insights including customer feedback, pricing, and competition
• Support Sales priorities including promotions, restocks, and account needs
• Track performance metrics and sales impact of activations and campaigns
• Manage and distribute field marketing materials and maintain inventory
• Represent the brand at dispensaries, events, and trade shows with professionalism
• Ensure compliance with all state and local cannabis regulations
• Maintain professional conduct with customers, retail partners, and internal teams at all times

Requirements

• Ability to prioritize tasks and adapt in a fast-paced field environment
• Ability to educate customers and budtenders to drive product awareness and conversion
• Ability to manage multiple store visits per day while maintaining execution quality
• Ability to build and maintain strong relationships with retail staff and managers
• Strong communication skills in person and across digital channels
• Identifies opportunities in-store and takes action to improve performance
• Organized, coachable, and focused on continuous improvement
• Education & Experience: 1-2 years of experience in brand ambassador, merchandising, retail, or customer-facing roles. Experience in cannabis, beverage, or CPG industries preferred. Proven ability to work in field-based roles with minimal supervision
• Other Requirements: Must be 21 years of age or older. Must possess a valid form of government identification. Employees must maintain a residence that enables them to reliably report to assigned event locations within their designated territory, defined as a typical commute of approximately 25 miles. Must maintain a valid driver's license if driving is required

Qualifications

• Must be able to stand for extended periods of time (up to 4 hours per activation)
• Must be able to lift, carry, and transport up to 40 lbs of materials and equipment
• Must be able to travel between multiple locations in a single day
• Must be able to work in indoor and outdoor retail environments
• Must be able to bend, kneel, squat, and move materials as needed for setup and merchandising
• Reliable and timely attendance at each assigned event location is an essential function of the role

Skills

• Ability to prioritize tasks and adapt in a fast-paced field environment
• Ability to educate customers and budtenders to drive product awareness and conversion
• Ability to manage multiple store visits per day while maintaining execution quality
• Ability to build and maintain strong relationships with retail staff and managers
• Strong communication skills in person and across digital channels
• Identifies opportunities in-store and takes action to improve performance
• Organized, coachable, and focused on continuous improvement

Benefits

• Paid Vacation Time
• Paid Sick Leave
• Paid Holidays
• Parental Leave
• Health, Dental, and Vision Insurance
• Employee Assistance Program
• 401k with generous employer match
• Life Insurance
• Employee discounts on products and services