Jobs · Business Development · Virginia

Brand Ambassador

Pyramid Roofing Virginia · Williamsburg, VA · 1 wk ago
On-siteBusiness Development$75k/yrFull-time

About Us

Pyramid Roofing delivers trusted roofing, gutter, and inspection services across Virginia since 1986. With fully licensed and insured crews, elite industry credentials, and a reputation built on customer trust, we serve both residential and commercial clients. We offer a team-oriented environment with opportunities for career growth and are expanding our team of reliable, safety-focused members.

About the role

You are the Brand Ambassador for Pyramid Roofing, serving as the face of our brand at in-store events at Lowe’s, trade shows, charity events, community activations, and more. You build real relationships with associates, event partners, and community contacts, engage homeowners about their projects, and turn conversations into qualified appointments for our team. This is not a sales role—you do not enter homes, quote prices, or close deals.

Responsibilities

  • Own Your Presence: Be the regular, familiar presence at assigned Lowe’s locations, trade shows, charity events, and community activations; know store leadership and associates by name, build relationships with event organizers, and show up consistently when homeowners and prospects are present.
  • Keep Associates Trained and Referring: Run huddles, refresh training, keep materials and displays sharp, and make it easy for associates to refer homeowners. Diagnose and fix referral slowdowns at each store.
  • Generate Qualified Leads: Approach customers professionally, ask good questions, and identify real roofing, siding, or other approved exterior needs. Explain the value of a free in-home consultation, set honest expectations, and obtain the homeowner’s permission to be contacted. Ensure every lead is complete and accurate: service need, address, contact information, timing, and relevant notes.
  • Support Events and Activations: Help plan and run approved events at Lowe’s, trade shows, charity events, and local promotions alongside partners, and keep uniforms, signage, and lead capture tools ready.
  • Share What You See: Provide a short weekly recap of coverage, leads, and obstacles; join biweekly performance calls; and escalate anything worth knowing (e.g., stores heating up, strong leads, associates needing refreshers, service area questions).

How Success Is Measured

  • Qualified lead volume by store, trade show, charity event, and associate referral
  • Lead quality metrics, including rejection, duplicate, and out-of-area rates
  • Downstream results your leads produce: appointments set, consultations issued, and sales
  • Speed and accuracy of lead submission
  • Store engagement and consistency of coverage

The program target is roughly 10% lead-to-sale conversion on roofing and gutters.

Requirements

  • Comfort walking up to strangers, starting conversations, and asking good questions without being pushy
  • Strong follow-through and attention to detail, especially on accurate data entry
  • Willingness to use performance data to adjust time allocation
  • Experience in roofing, exterior remodeling, home services, or home improvement retail is a plus
  • Valid driver’s license and reliable transportation
  • Basic comfort with technology and ability to learn lead management tools

The Practical Stuff

  • Regular travel between assigned stores, trade shows, charity events, and other locations, plus occasional travel for training or larger events
  • Availability during peak retail traffic, including some evenings and weekends
  • Ability to stand and walk for extended periods and move event materials up to 30 pounds, with reasonable accommodation where required by law
  • Professional appearance and conduct while representing Pyramid Roofing at Lowe’s, trade shows, and charity events

Compensation

Competitive base pay plus performance-based incentives tied to qualified lead production and downstream results. Compensation is uncapped with an on-target earnings estimate of approximately $75k for high performers.

Benefits

Full-time employees are eligible for:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Company-sponsored life and AD&D coverage
  • Paid time off
  • Opportunities for growth and on-the-job training

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