Brand Activator - Plano Texas

About the role

The Brand Activator leads sales, information gathering, and the shopper tasting experience for HSP adult beverage clients at off-premise (grocery) store events across Texas. This is a part-time, consumer-facing role that combines brand storytelling, shopper engagement, and real-time data capture. Brand Activators are the face of HSP’s clients in the store—delivering memorable tasting experiences and driving purchase intent through energy, product knowledge, and professionalism.

Responsibilities

• Connect with shoppers about their adult beverage interests in a friendly, approachable way.
• Tell brand stories about the adult beverage products you represent at the grocery store.
• Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.
• Encourage purchase intent through confident, knowledgeable recommendations.
• Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.
• Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.
• Capture and log accurate sampling data using the HSP App and Portal.
• Submit event recaps the same day as each shift to ensure timely client reporting.
• Use mobile tools and apps to track and report event performance in real time.

Requirements

• Valid alcohol service certification as required by state law (e.g. TABC).
• Ability to confidently engage with consumers and communicate effectively in public settings.
• Reliable transportation and ability to travel to assigned event locations.
• Availability to work evenings, weekends, and scheduled shifts as needed.
• Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

Preferred Qualifications

• Previous experience in sales, brand ambassador, or promotional marketing roles.
• Experience working in retail, hospitality, or customer-facing environments.
• Familiarity with beverage/alcohol brands and sampling events.
• Proven ability to meet or exceed sales or engagement goals.
• Experience using mobile apps or platforms for reporting and data entry.
• Strong product knowledge or ability to quickly learn and represent new brands confidently.

Physical Requirements

This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.