Brand Activations Manager

Your Impact and Responsibilities

• Manage the execution of brand activations and marketing events to meet brand, marketing, and business objectives
• Develop and present thoughtful activation proposals, outlining opportunities, brand integrations, and key considerations
• Identify, evaluate, negotiate, and secure talent, sponsorships, and partnerships aligned with brand tone and goals
• Manage long-term sponsorship relationships, ensuring deliverables are met and identifying opportunities to enhance partnerships
• Create and distribute comprehensive activation plans, including timelines, logistics, deliverables, and contingency planning
• Project manage cross-functional partners and vendors to ensure seamless execution and adherence to brand standards
• Own on-site execution, including logistics, setup, entertainment, gifting, and partner coordination
• Monitor pop culture and industry trends to identify timely and relevant activation opportunities
• Track budgets, manage invoices, and lead post-event reporting to capture results, learnings, and recommendations

Qualifications

• 3-5 years of experience in brand activations, event marketing, or hospitality for large-scale events (100+ attendees)
• Bachelor's degree in marketing or related field
• Strong project management skills with hands-on experience executing live events
• Experience working with talent, sponsorships, and contract negotiations
• High detail-oriented with the ability to manage multiple priorities and shifting timelines
• Excellent interpersonal, written, and verbal communication skills
• Ability to thrive in a fast-paced environment and engage with diverse stakeholders
• Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
• Flexibility to work non-standard hours, including evenings, weekends, and holidays as needed

Preferred Qualifications

• Experience in campaign planning, event strategy, or integrated marketing activations