Brand Activation Manager

Responsibilities

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Mange local budget & budget reporting/reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife/events and local alcohol beverage laws.
• Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing accounts.
• Manage events in person.

Qualifications

• Must be of legal drinking age (21+).
• 2 years of beverage company and/or distributor experience.
• Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license.
• Must have access to reliable transportation.
• Must be proficient in Excel and PPT.
• Personal smartphone with the ability to communicate/report while in the field.
• Available to work 40+ hours per week, including nights and weekends.
• Prior experience with event production and management of teams of brand ambassadors, brand promotion, working with wholesaler and accounts, brand sampling preferred.
• Must be able to lift 40lbs.
• Must be able to travel for mandatory training at program launch.
• Excellent written and verbal communication skills.
• Professional demeanor and strong work ethic.
• Strong leadership and communication skills.
• Organizational skills to meet weekly deadlines.
• Live in the market for full duration of the program.