Brand Activation Team

Mission

This position will represent altafiber at events (community, sponsorships, etc.) in order to activate the altafiber brand in the communities we serve. As a member of the Brand Activation Team, serve as an ambassador of altafiber and display a positive representation of the brand to the public. Engage, interact and educate current and potential customers on altafiber products and services.

Essential Functions

• Merchandise execution / event handouts
  • Collect customer or prospect contact information, leads, contest entries, etc. at events to aid in increased measurement and ROI tracking resulting from brand activation activities
• Retail or Field sales team marketing support
  • Assist with core product marketing and promotion for events within retail stores or across the communities we serve and at sponsored events
• Aid with retail and community/event signage and sales support execution
  • Marketing execution assistance for mobile stores and vehicles
• Take photos to document event activation, share with Brand Activation and Social Media team as needed for Social Media posts
• Grassroots marketing execution (door hangers, yard signs, mobile events, etc) to activate the altafiber brand
• Brand Activation support for company sponsored events and facility sponsorships (i.e. concert venues, sporting events, community events and trade shows) to bring the altafiber brand to life in a fun and engaging way
• Assist with Company Mascot appearances
• Aid with fulfillment and distribution of Branded Merchandise for sales and marketing (apparel, customer giveaways, promotional items, etc)
• Experiential marketing execution (examples include facilitating Virtual Reality, product demos, interactive displays, etc)
• Pickup, transport and return of supplies and equipment for marketing events and community outreach
• Responsible for some expense reporting (parking, mileage, etc.)

Experience/Background

No previous marketing experience required but background or interest in marketing, sales or service experience is a plus. Four years of high school or equivalent.

Special Knowledge/Skills

• Proficient in basic computer skills, access to email for communications
• Strong oral communication skills
• Strong organizational and time management skills
• Ability to work independently or in a team environment
• Work with high level of integrity, maturity, and professionalism
• Effectively manage multiple tasks and functions simultaneously
• Strong attention to details and commitment to accurate execution
• Basic knowledge of altafiber products and services
• Collaborative and flexible team player

Miscellaneous

• This role will require travel in the Greater Cincinnati/Dayton area, must be able to provide own transportation
• Valid Driver’s license and auto insurance required / may require driving company vehicles