Brand Account Manager
POSITION OVERVIEW
Burn Brands is a rapidly growing fitness and wellness company aiming to inspire, empower, and transform lives through community-based fitness and wellness solutions. The Brand Account Manager plays a crucial role in bridging stakeholders and the creative team, ensuring all work is scoped, prioritized, and aligned with business objectives.
ROLES AND RESPONSIBILITIES
Create and manage the creative intake process using tools like Wrike or similar.
Collaborate with the Brand Creative Lead and Production Manager to ensure all requests are complete, scoped, and aligned with business goals.
Manage the creative request pipeline and serve as the main point of contact across all internal and external stakeholders.
Work with leadership to resolve prioritization conflicts and set expectations for timelines, deliverables, and scope.
Develop data-informed creative briefs that include clear hypotheses, target segments, insight sources, success metrics, and test matrices (A/B and multivariate).
Manage workflows and prioritize projects to maximize efficiency and output.
Establish and maintain a creative content calendar aligned with Burn Brands' master calendar.
Implement time tracking across all creative team projects to ensure accountability and workload balance.
Track and report billable hours for both internal campaigns and external client projects.
Provide regular progress updates and resource allocation reports to key stakeholders.
Stand up agile boards (i.e., Wrike), manage WIP limits, and remove blockers to maintain predictable throughput.
Review and ensure final asset delivery and traffic management.
Uphold the integrity of Burn Brands' identity across all content.
Identify opportunities to elevate storytelling and engagement through emerging platforms, formats, and creative approaches.
Evaluate and recommend external vendors, freelancers, or platforms to increase production capacity and speed.
Collaborate with the Production Manager to implement scalable solutions for formatting, resizing, and distributing content across channels and franchise locations.
Support the development of a content syndication system, ensuring assets can be efficiently adapted and distributed at scale.
Collaborate with creative and production teams to ensure automation enhances (rather than compromises) brand quality.
QUALIFICATIONS
Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
5+ years of experience in account services, project management, or a similar role, with at least 2 years in a leadership capacity.
Performance mindset: demonstrable experience turning analytics into content decisions and rapid iteration.
Experience evaluating or implementing AI tools, automation workflows, or external production partners.
Systems thinker with a bias toward efficiency and scalability.
Strong understanding of content production processes across video, photography, design, and copy.
Proven leadership and project management skills; ability to inspire and motivate a creative team.
Proficiency with project management platforms (Wrike, Asana, etc.), including time-tracking and resource management tools.
Exceptional communication and collaboration skills.
Demonstrated experience delivering campaign creative inside a Performance Marketing organization, partnering closely with Media/CRM/Web to hit growth KPIs.
Proven ability to turn insights into data-informed creative decisions: brief from insights, prioritize hypotheses, and scale winners.
Experience in fitness, wellness, lifestyle, or franchise branding a plus.