Branch Vice President I

About the role

The Branch Vice President will be responsible for planning, organizing and directing the credit union's business development activities and strategies that promote growth by attracting new and maintaining existing business relationships. The role requires engaging staff to meet assigned goals, ensuring adherence to the Sales Audit Program, achieving a Sales Audit rating of “Meets Standards” or better, overseeing branch management (potentially multiple locations), performing operational and platform duties as needed, and ensuring branches meet or exceed production goals while maintaining operational integrity.

Responsibilities

• Plan and direct the communication of information designed to keep membership groups, and potential membership groups informed of credit union products and services.
• Ensure the branch meets or exceeds the assigned production goals, and ensure all staff within the branch promotes Sierra Central products and services and all staff participates in the branch sales efforts.
• Organize in conjunction with SEG management, the sponsorship of events, within various SEGS, that introduce the credit union to potential members.
• Make sales calls on a variety of individuals, small businesses, and merchants, to generate new business.
• Install and operate an effective telemarketing program.
• Working with local merchants or vendors, install display racks, pamphlet racks, and posters and distribute other Sierra Central advertising and promotional materials.
• Arrange for and conduct public contact initiatives designed to identify new prospects and follow up with staff making direct contact and sales presentation.
• Direct and promote goodwill through such publicity efforts as speeches, exhibits, films, tours, and question/answer sessions.
• A high degree of community involvement is expected from the Branch Vice President who is expected to professionally represent Sierra Central during community projects and events at public, social and business functions.
• Perform all regular operational and platform duties as needed to ensure members receive quality member service at all times (including members’ transactions normally conducted at a