Branch Manager

About the role

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

The Branch Managers are the leaders of the management and direction of Herc Rentals’ branches. They oversee daily operations ensuring positive revenue generation, high customer service standards, employee development, and continued excellence in productivity. They will improve the branch’s competitive position as well as maximizing profitability. This is an excellent opportunity for motivated self-starters and people leaders.

Responsibilities

• Think strategically and critically
• Take initiative and work autonomously
• Lead and develop a diverse team
• Manage a profit and loss statement
• Effectively grow a diverse portfolio of customers
• Manage a fleet inventory mix to maximize revenue and profit
• Be a safety leader in their branch; set the tone and expectation for the highest safety standard
• Be an expert in the equipment rental industry and support continuous learning at the branch on new fleet and equipment applications

• Grow revenue for the branch and district
• Meet or exceed business plan for the branch
• Answer and resolve customer questions
• Manage your team effectively and efficiently
• Implement safety trainings and maintain a branch safety plan
• Fleet Management
• Manage Profit and Loss reporting & Operational reviews
• Generate, process, analyze and review the daily business reports
• Support all team members
• Conduct Branch Audits & Inventory reviews
• Maintain federal compliance with OSHA regulations and DOT standards

Requirements

• High School or GED required, College Degree preferred
• 5-7 years of relatable experience
• A valid driver's license with a clean driving record

Skills

• Ability to drive revenue growth
• Ability to communicate with customers
• Ability to read, write, speak and understand English
• Ability to input information into computer systems
• Basic knowledge of Microsoft Word and Excel Programs
• Ability to safely drive and operate multiple types of vehicles and equipment
• Be able to regularly lift 50lbs or more
• Ability to sit, stand, and walk for extended periods of time
• Ability to perform repetitive tasks; stretch, turn, twist, and reach overhead; bend, crouch, squat, kneel, and stoop for extended periods of time
• Must be able to work indoors and outdoors when required of the job
• Strong Customer Orientation
• Excellent interpersonal and communication skills
• A strong team player, experience with high performance teams
• Ability to travel
• Commitment to company values
• Computer competence
• Demonstrated problem solving and negotiation skills
• Employee training and development
• Good judgment and strong decision making

Pay

Base - $90k to $110k + Profit Share & Company Vehicle

Benefits

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Flex spending and health savings accounts
• Virtual Health Visits
• 24 Hour Nurse Line
• Healthy Pregnancy Program
• Tobacco Cessation Program
• Weight Loss Program
• 401(k) plan with company match
• Employee Stock Purchase Program
• Paid Time Off (Holidays, Vacations, Sick Days)
• Paid parental leave
• Military leave & support for those in the National Guard and Reserves
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Auto & Home Insurance Discounts
• Company Paid Life Insurance
• Supplemental Life Insurance
• Accidental Death & Dismemberment Insurance
• Company Paid Disability Insurance
• Supplemental Disability Insurance
• Group Legal Plan
• Critical Illness Insurance
• Accident Insurance