Bilingual Senior Regional Media Advocacy Manager (English & Spanish) - Remote

About the role

The American Cancer Society Cancer Action Network (ACS CAN) is the nation's leading cancer advocacy organization. Together with its charitable partner, the American Cancer Society, ACS CAN works in Congress, state legislatures and local jurisdictions to support evidence-based policy and legislative solutions designed to eliminate cancer as a major health problem.

Responsibilities

• Leads media advocacy efforts for assigned territory of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico, both in English and Spanish, providing input into campaign planning, implementing tactics to support policy and revenue activities, driving relevance, and enhancing ACS CAN brand recognition in support of local, state, and federal priorities.
• Provides a full range of media outreach, including developing target media lists and building relationships with key Capitol press corps, health reporters and diverse news outlets.
• Drafts talking points, fact sheets, news releases/advisories as well as opinion editorial articles and letters to the editor.
• Secures editorial meetings and earned media placement by leveraging digital media skills and selling story ideas by phone and electronically to print, radio and TV newsrooms.
• Assist in drafting and implementation of strategic media advocacy plans for local, state and federal policy campaigns, to demonstrate broad based public support for cancer-related policy initiatives.
• Assist in occasional ballot and electoral campaign planning.
• Draft and implement such plans directly, in assigned multi-state geography of Arkansas, Florida, Louisiana, Texas, Oklahoma and Puerto Rico.
• Develop messaging that is tailored to the specific political environment and attuned to the rapid pace